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Lotus signs Pastor Maldonado to replace Raikkonen

The team currently known as Lotus has had a long string of accomplished drivers behind the wheel, including world champions like Nelson Piquet, Michael Schumacher, Jenson Button, Fernando Alonso and Kimi Raikkonen. But Kimi is returning to Ferrari next season, leaving a big question mark over who would fill his seat. And now we have our answer.
Lotus has just announced that it has signed Pastor Maldonado to partner with Romain Grosjean for next season. The surprise winner of the 2012 Spanish Grand Prix has been driving for Williams for the past three seasons, signed after he won the GP2 title in 2010. Though lauded as an emerging talent, Maldonado is clearly not the accomplished champion Raikkonen is, however Lotus apparently needs the money which Maldonado brings with him in the form of sponsorship from the Venezuelan state oil company PDVSA.
Meanwhile, Romain Grosjean, also a former GP2 champion, has been with the team for some time now, starting as its test driver in 2008, promoted for one season to the race seat in 2009, and returning again in 2012. He's been the second driver at Lotus ever since, achieving career-best second-place finishes at the 2012 Canadian Grand Prix and 2013 United States Grand Prix. Whether it will be Grosjean (who gets the higher number) or Maldonado that emerges as the dominant force at Lotus remains to be seen. Scroll down for the complete press release.

Lotus drops Renault for Mercedes F1 engines

With only three manufacturers supplying engines in Formula One this season, the teams have been fairly evenly split: Ferrari, Sauber and Marussia use Ferrari engines; Mercedes, McLaren, Williams and Force India run on Mercedes power; Red Bull, Toro Rosso, Lotus and Caterham employ Renault power units. But one important team is reportedly preparing to ditch Renault and switch to Mercedes for next year.
That team is Lotus, an outfit which has fallen off its pace the past few seasons but which has still been a vital partner for Renault. That's because until a few seasons ago, the team based in Enstone, UK, was owned by Renault and bore the company's name. The operation was founded in 1981 as Toleman, was rechristened Benetton in 1986, bought by Renault 2000, taking the company's name in 2002, sold to its current owners Genii Capital 2009 and adopting the black and gold Lotus livery in 2011. As Benetton, it ran Ford engines until switching to Renault in 1995, sticking with the French outfit ever since, but that decades-long partnership - which meandered through Renault ownership and back out again - is now apparently drawing to a close.
The departure of Lotus as a customer team ought to allow Renault to focus instead on its increasing ties with Red Bull, which has taken the Enstone team's place as Renault's principal team. It could prove a smart move for the Lotus team as well, as the Mercedes engines have been outperforming the Renault units this season by an order of magnitude: not only is Mercedes far outpacing Red Bull at the top of the standings, but each of Mercedes' customer teams is performing better than Renault's clients.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...