2011 Lotus Evora 2+2 Only 1 Of 8 Only 25 Miles One Time Opportunity . on 2040-cars

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Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Lotus slated to stop selling Evora in US

It's been three years now since Lotus stopped selling the Elise and Exige in North America, leaving the Evora as its only model available Stateside. But according to the latest from Car and Driver, even that model is on its way out.
The problem reportedly comes down to air bags. Lotus was granted a temporary exemption from fitting the latest-generation smart airbags to the Evora, but that exemption is set to expire at the end of the year. And once it does, Lotus apparently has no intention of developing and fitting the proper equipment to allow it to continue selling the Evora in the United States.
Once the Evora is gone from our market, Lotus will be reduced to selling only track-bound versions of the Elise and Exige in the US, so the prospect of actually buying a new Lotus and driving off the dealer lot will vanish into thin air.

Watch the Lotus Esprit evolve from 1976 to 2004

Seeing a model as long-lived as the Lotus Esprit evolve over time generally requires some clever photography or graphical work, kind of like this. This video doesn't require any of that trickery, though, because it features every single model year of Espirt in one glorious row of awesome British cars.
Taken at the 2013 Lotus Festival at Brands Hatch in the UK, it features Esprits from 1976 all the way to its last model year in 2004. It really puts into perspective the slow evolution of the mid-engined, wedge-shaped Lotus, as it went from a very 1970s design to something decidedly more modern.
We've got the full video below, which starts with a red 1976 model, travels down the line to a silver 2004 Esprit, and then all the way back to the original. Take a look, and let us know what you think.