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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus reveals new LMP1 at Le Mans

Lotus is at Le Mans this week where it has unveiled its new LMP1. Only it's not racing at Le Mans. And it's not really a Lotus, either.
The prototype belongs to an independent German team that ran a Lotus chassis in the LMP2 category last year, but was granted license by the FIA and ACO to step up to the top-tier LMP1 category to dice it with the front-running hybrids from Audi, Porsche and Toyota this year. Unfortunately, the team - which licenses the Lotus name from the automaker, much as the F1 team does - faced some setbacks. Not the least of those delays resulted from a mid-stream switch in engine suppliers from the Audi-sourced, naturally aspirated V8 it was originally set to use to a new turbocharged V6 from Advanced Engine Research.
As a result it wasn't ready for the Silverstone race that kicked off this season's World Endurance Championship in April. Nor was it ready for the second round at Spa in May or not for the headline event this weekend at Le Mans, but it aims to be on the track at the next round in Austin.