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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

Jaguar Land Rover puts the freeze on wounded soldier-athletes [w/video]

For athletes, the cold is often a powerful ally in treating injures, with RICE (rest, ice, compression and elevation) a popular means of treating muscle pulls, bruising and other common forms of discomfort. Did you know, though, that frosty temps are also popular tools for simply recovering from a rough training session?
Well, we're guessing Jaguar Land Rover knew that, as the British company was kind enough to loan out its climactic testing chamber to Jaco van Gass and Luke Darlington, a pair of veterans wounded in their service to Queen and Country. Van Gass, a former private in the Royal Army, and Darlington, a Royal Marine, are attempting to earn a spot on the British Armed Forces cycling team for the upcoming Invictus Games.
The Games, inspired by the Warrior Games held in the United States, are a sporting competition reserved for injured servicemen and women, either active duty or veterans, and is slated to take place from September 10 to 14 in London's former Olympic venues. Van Gass lost his left arm below the elbow after getting hit by a rocket-propelled grenade (he also suffered from a collapsed lung, punctured internal organs, severe shrapnel and blast wounds, a broken tibia and a fractured knee). Darlington, meanwhile, suffered a traumatic brain injury during action in Afghanistan, and he now suffers from weakness in his right side and cognitive issues.