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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia Niro hybrid and PHEV refreshed with Niro EV's looks and tech for Geneva

Two years ago, Kia unveiled the Niro hybrid at the Geneva Motor Show. This year, Kia will bring updated versions of the Niro hybrid and PHEV to Geneva, putting the battery electric crossovers under the influence of the Niro EV. The powertrains don't change, but the looks do. New projector headlights adopt what Kia calls its "ice cube" design above a new bumper. The DRLs turn into double arrows beneath, mimicking the single arrow DRL on the Niro EV. LED fog lights are optional. In back, new LED taillights pair with new light reflectors and rear fog lamps that sit between a silver skid plate. Two new 16-inch wheel designs will be standard fit, a new 18-inch wheel on the options sheet. The interior get a serious spruce in color and technology, especially with the optional color packs. A soft-touch coating covers the instrument panel, gloss black or satin chrome highlight the rest of the cabin. Paddle shifters for the six-speed double-clutch have been grafted onto the steering wheel. The handbrake lever gives way to an electronic parking brake, and there are larger rear brake discs. Depending on market, Kia will offer Red-Orange or Plum color packs. The former merely splashes hues about the cabin, as in the red contrast stitching and red-orange dash trim. Plum turns the interior fruity, adding perforated plum-colored leather to the seats, "warm purple stitching," and a plum armrest on the doors. Standard digital touches include a 4.2-inch TFT screen in the binnacle, and an eight-inch infotainment screen. The optional system installs a seven-inch TFT panel in the binnacle and a 10.25-inch TFT infotainment window. That upgraded spec will run Kia's new Uvo Connect, which uses a SIM card to retrieve and update live data. The lengthy list of driver assistance and safety features Kia's known for welcomes two optional features. The new adaptive cruise control adds a stop and go function, able to restart on its own after stopping in traffic. Lane Following Assist will follow the vehicle in front. Related Video:

Kia Niro crossover is the company's first dedicated hybrid

Kia arrives in Chicago this week with the Niro, an all-new hybrid crossover joining the company's growing electrified lineup. It's not Kia's first hybrid, but it is the first dedicated hybrid, designed from the ground up with gasoline-electric power. Following the Niro concept from the 2013 Frankfurt Motor Show and the teaser images that followed, the production Niro joins the Soul EV and Optima Hybrid in the automaker's EcoDynamics line. Though full specifications and dimensions have yet to be revealed, the Niro rides on a 106-inch wheelbase to slot it size-wise in between the smaller Sportage and larger Sorento. The parallel hybrid powertrain mirrors that of the Ioniq – which is, in turn, parent company Hyundai's first dedicated hybrid and which we're not expecting to see in person until next month. The system pairs a 1.6-liter four with an electric motor, a lithium-ion battery, and a six-speed dual-clutch transmission. The sum total is 146 horsepower and 195 pound-feet of torque, and a projected fuel-consumption rating of 50 miles per gallon. View 18 Photos According to Kia's product guru Orth Hedrick, the company has tuned the Niro for "the best combination of outstanding mpg, an engaging driving experience, utility, and most importantly, a stunning design that doesn't shout 'hybrid'." Of course the taller, less streamlined form means it won't cut through the air like a more streamlined sedan or hatchback would, but it's still much slipperier than most crossovers: its drag coefficient of 0.29 comes a lot closer to the Ioniq's 0.24 than it does to the Soul EV's 0.35. We'll wait to see it in person before we decide how that streamlined crossover styling comes across. But for now you can scope out the full details released thus far in the press release below. ALL-NEW 2017 NIRO HYBRID UTILITY VEHICLE ARRIVES IN THE WINDY CITY FOR GLOBAL DEBUT AT CHICAGO AUTO SHOW Kia's Hybrid Utility Vehicle Boasts a Number of Firsts for the Brand, Including an All-New, Dedicated Eco-Car Platform and Unique Hybrid System • Niro is a no-compromise package, maintaining the style and appeal of a utility vehicle while offering outstanding fuel economy with a targeted 50 mpg combined • Niro challenges the hybrid-electric segment with an innovative hybrid system that directly contributes to a dynamic driving experience CHICAGO, Feb.