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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2021 Kia Seltos officially costs $23,110; trim features detailed

Kia has broadcast the Seltos' arrival in a Super Bowl commercial, but the South Korean automaker has done its usual stealth reveal of pricing, quietly uploading trims and MSRPs to the build site. Turns out the prices leaked to Motor1 last month are all correct. Including the $1,120 destination and handling charge, here are the Seltos trim steps and prices: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S Turbo $26,610 SX Turbo $29,010 The base LX packs a 2.0-liter four-cylinder with 146 horsepower and 132 pound-feet of torque running power through a CVT to all four wheels. EPA-rated mileage comes in at 27 city, 31 highway, 29 combined. Standard features include keyless entry, 8-inch touchscreen-based infotainment with Android Auto and Apple CarPlay, and 17-inch wheels. The S, with the same engine but front-wheel drive, ups gas mileage to 34 highway, 29 city, and 31 combined. Features get a boost, too, with a different grille and LED DRLs and taillights, mixed Sofino leatherette and cloth surfaces, a leather-wrapped steering wheel and gear shift, roof rails, and heated outside mirrors. Standard driver safety kit bundles automatic emergency braking, lane keep assist, and lane departure warning. Blind spot detection is an optional extra. Requesting all-wheel drive with the center-locking differential costs $1,500. The EX comes with AWD, as well as all of the S features plus full Sofino leatherette seats, heated front seats and a power driver's seat, keyless entry, push-button and remote start, climate control, power sunroof, wireless phone charging, and a USB port for rear passengers, and upgraded 17-inch wheels. Safety tech includes blind spot detection, rear cross traffic alert and avoidance. The S Turbo is based off the S trim but fits the a 1.6-liter with 175 hp and 195 lb-ft that shifts through a seven-speed dual-clutch gearbox and only comes in AWD. The $3,500 premium over the S pays for the AWD, the superior engine, and much of the feature set from the EX trim except the seats; the S Turbo sticks with the synthetic leather and cloth seating. The top-tier SX Turbo goes beyond the S Turbo with LED headlights and fog lights, full Sofino leatherette, a 10.25-inch infotainment touchscreen, Bose premium audio and "Sound Connected Mood Lamp, an auto-dimming rearview mirror, and Safe Exit Assist. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 New York Auto Show Editors' Picks

The New York Auto Show has typically marked the end of the auto show season. That's arguable now that shows have been shuffling around, but if we stick with it, that means that show season wrapped up with a modest bang. While the number of reveals were a bit modest, some of them were some seriously big deals for the car industry. Some of them were also literally big. And these are the reveals that were our favorites. They range from updated classics to the latest EVs. Read on to see what topped the list. 2024 Jeep Wrangler 4xe View 22 Photos 5. 2024 Jeep Wrangler The 2024 Wrangler is impressive as mid-cycle updates go. It's both a reflection of the longevity of the Wrangler's product cycles (we get a redesign once a decade, almost on the dot) and the Ford Bronco toppling Jeep's once firm monopoly on soft-top off-roaders. The cheaper 4xe entry is a welcome addition, and the ongoing one-upmanship between Ford and Jeep will continue to serve enthusiasts who want the best of the best. This is why competition matters, folks. — Associate Editor Byron Hurd Genesis GV80 Coupe Concept View 9 Photos 3. (Tie) Genesis GV80 Coupe Concept Even though it was far from the most important vehicle at the show, the Genesis GV80 Coupe Concept weirdly stole NY for me. IÂ’ve been largely unimpressed or neutral on most SUV coupes, but now thereÂ’s finally one that I love. Genesis design in general has been on fire lately, and the fact that it can turn out a crossover coupe that actually looks good is more evidence of its excellence. The stunning interior with those orange-backed seats and sporty-looking orange accents everywhere probably wonÂ’t make it into production, but IÂ’d love to see Genesis really amp up the performance angle with the coupe version of the GV80. Oh, and please offer the conceptÂ’s orange paint in the production carÂ’s palette, too. — Road Test Editor Zac Palmer 2024 Hyundai Kona Electric View 21 Photos 3. (Tie) 2024 Hyundai Kona The Hyundai Kona has been a favorite mini-crossover of ours for a while, but it has had some foibles. Most notably, it's been almost too small in some areas. That's been fixed and then some with this new one. It also doesn't lose any of the funkiness that made the model so distinct in the first place, while also gaining some fun styling cues from its bigger siblings.