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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

2015 Jeep Renegade

It's no secret that the midsize crossover segment is one of the most hotly contested battlegrounds in the automotive industry. Long have vehicles like the Ford Escape, Honda CR-V and Toyota RAV4 duked it out for those ever illusive consumer dollars. For many customers, though, even something like a Nissan Rogue is too big, whether in terms of price, fuel economy or just plain size.
For those customers, a growing market segment seems poised to fulfill their needs. Compact crossovers and tall wagons like the Nissan Juke and Kia Soul offer the high-riding driving experience with all the utility that comes from their two-box layout. It's an underrepresented segment among manufacturers, with big names like Toyota, Ford, General Motors and Honda lacking a true competitor.
To capitalize on this growing class, Chrysler's Jeep brand has readied this: the Renegade. That's right. Not Jeepster - Renegade. This diminutive off-roader, which rides on Fiat Chrysler's new small-wide 4x4 architecture, represents Jeep's first foray into the subcompact CUV segment as we know it, and it's making its official debut this week, on the floor of the 2014 Geneva Motor Show. Join us as we take a close look at one of Jeep's most important products in some time.

2014 Jeep Cherokee uncovered with bold new look

Jeep has been shuttling around Alfa Romeo-based test mules and camouflaged prototypes of its replacement for the current Liberty for some time now. Those heavily disguised vehicles may have offered a glimpse of the new Jeep, but a new set of production-line images from Jalopnik tell a much more complete story.
Jalopnik report indicates unequivocally that the Cherokee name will be re-upped in place of Liberty, though it doesn't spell out exactly where that thinking comes from, though a name change has been rumored for some time. Chances are good that the same source that delivered these factory images delivered the name, as well.
The Cherokee absolutely has some Alfa Romeo DNA in its makeup, the final product is far from looking like its Guilietta ancestor. The athletic, high-waisted design is relatively attractive from what we can see here, though the grille and headlight treatment are sure to cause a lot of ruckus when the Cherokee makes its official debut at the New York Auto Show in April. The very narrow, pointed headlamps are pinched in a not particularly Jeep-ish fashion, and the curved, short version of the seven-slot grille is far more rakish than anything that Jeep has produced to date.