2002 Jeep Grand Cherokee Loredo 4x4 on 2040-cars

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2014 Jeep Grand Cherokee Diesel and SRT climb onto stage

This is indeed a case of not knowing how much we wanted something until it arrived. We've been big fans of the Jeep Grand Cherokee ever since the new model arrived a couple of years ago, and while the update you see here might seem just a slight refresh, it's actually much more than that.
For starters, the 2014 Grand Cherokee marks the return of a diesel model here in the States, with Chrysler's new 3.0-liter EcoDiesel V6 under the hood, churning out 240 horsepower and 420 pound-feet of torque, mated to an eight-speed automatic transmission. Of course, all of the Grand Cherokee's usual off-road goodies are on hand, with moderate tweaks to make it an even more capable vehicle when the going gets rough. Both the gasoline-fed 3.6-liter V6 and 5.7-liter V8 get the new eight-speed auto, as well.
The high-performance Grand Cherokee SRT also trudges on into the new model year, with very subtle tweaks found underneath the aggressive, slightly redesigned sheetmetal. The 6.4-liter Hemi V8 also gets eight-speed gearing, which Chrysler says will improve not only 0-60 times, but mid-range performance as well. Bring it on, we say.

2014 Jeep Cherokee gets official in a hurry

Automakers work very, very hard to keep their new vehicles under wraps until they can present them in exactly the way they want it - typically choreographed under the bright lights of an auto show, or perhaps with photos or video in an idyllic location. Spy shooters and leaks, in other words, keep executives and public-relations types up at night.
This is likely to be one of the most polarizing designs to come out in 2014.
Take today, for instance, when the team over at Jalopnik got a big scoop - the first undisguised shots of the 2014 Jeep Cherokee, a model whose name wasn't even officially confirmed yet. The clandestine images taken inside of a factory were blurry and didn't exactly show off the crossover's radical new contours in the same sort of flattering light that Jeep probably would've wished for its product reveal. So the Auburn Hills automaker has wisely reacted by spilling at least some of the beans on the new model, giving us these four photos and confirming the Liberty replacement's name, Cherokee.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.