2014 Jeep Cherokee Limited Sport Utility 4-door 2.4l on 2040-cars

Auto blog

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Fiat-based baby Jeep spotted testing in US and Europe

Details remain scarce, but our spy photographers have managed to capture the upcoming Jeep B-segment crossover for the first time, testing in both the Alps and in the US. Shown here as a cobbled-together Fiat 500L mule, the new Jeep model is expected to arrive for the 2015 model year and act as a replacement for the current Compass and Patriot models.
According to our shooter, the new "baby Jeep" will share a platform with the Fiat 500X, and both models will be built on the same assembly line in Turin, Italy. We can't tell much from these images, but the added length apparent on this 500L mule would seem to dispel the recent speculation that the new entry-level Jeep model would be sized closer to the Ford Fiesta - since the 500L is already considerably larger than the Fiesta. Powertrain options will likely mirror other Fiat/Chrysler collaborative vehicles like the Dodge Dart, but this Jeep will also try to live up to its off-road roots with an optional all-wheel-drive system.

Watch this Jeep Willys return to its birthplace after 70 years

Earlier this month, a very significant Jeep was celebrated at the Toledo North Assembly plant. No, it wasn't the upcoming reincarnation of the Jeep Cherokee, but instead it was a 1943 Willys MB that visited the Toledo grounds where it had been built exactly 70 years ago to the day.
Of course, the actual building where the MBs rolled off the assembly line before heading to Europe for World War II no longer exists, but that didn't stop Italian owner Vittorio Argento from having the vehicle shipped to the US to make its trek back to its birth place. According to Chrysler, Argento's MB is still 95-percent original and it drove 1,000 miles from New Jersey to Toledo.
The whole adventure was chronicled on a blog aptly named A Jeep Comes Home. Scroll down for a brief video from Chrysler and for some photos of the Toledo visit and be sure to read more at Argento's blog.