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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type Project 7 leaks in production trim ahead of Goodwood debut

Just yesterday we brought you word that Jaguar was planning to bring something special to the Goodwood Festival of Speed this year - the first product of its Special Operations division - and now we have it right here.
Previewed in concept form last year, Jaguar's big reveal appears to be the production version of the Project 7 show car - an extreme speedster version of the F-Type. Though we still don't have official details, these images leaked courtesy of 4WheelsNews show that the roadster seems to have lost little in the transition from concept to reality.
The bright blue paint job has been replaced by a more British shade of green, but the white trim - including the racing stripes running across (not up) the hood, the grille surround and the number circle on the door - appear to have carried over. As has the D-Type-inspired, fin-like, single raised cowling on the rear deck, though now positioned behind the left-hand driver's seat instead of the right. The wheels are fresh and the front lip spoiler looks even bigger, and the rear wing appears to have been reshaped.

Jaguar Land Rover may build factory in Saudi Arabia

The Middle East is one of the fastest-growing markets for Land Rover, so it makes sense that the automaker is looking to set up shop in the region. According to Automotive News, Jaguar Land Rover is in talks with the people of Saudi Arabia to build a factory in the country at an expected initial cost of $1.2 billion. Still in the early stage of talks, the proposed facility could start up by 2017 using locally sourced materials such as steel and aluminum.
Such an arrangement could be beneficial for both entities as Saudi Arabia looks to diversify its oil-reliant economy and Land Rover could get local production capacity of around 50,000 units. The report also says that the agreement talks about the possibility for Jaguar models to be built at the same plant further down the road.
This won't be the first vehicle produced in Saudi Arabia - that honor goes to the KSU Gazal-1 - but it will be the first from a major global automaker.