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Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.

Jaguar upgrades I-Pace with increased range for free

Jaguar launched the I-Pace eTrophy racing series in 2018, and ever since, it's been collecting data on its battery electric crossover. Using that research, Jaguar has managed small refinements that incrementally improve how the car runs and drives. In past times, these types of upgrades were implemented during a refresh or redesign, but thanks to the computerized nature of modern vehicles, tuning information can be relayed to the vehicles immediately. Installed by dealers, Jaguar is releasing a free I-Pace software update that affects the battery, aerodynamics and all-wheel-drive system.   Jaguar already offers one of the best battery-operated vehicles on the road today, but the competition pool is quickly improving and becoming more crowded. In order to keep the I-Pace fresh, Jaguar decided to share its learnings from its eTrophy racing series and "more than 50 million miles" of real-world driving.  As it stands, the I-Pace packs a 90-kWh lithium-ion battery that is EPA-rated at 234 miles on a single charge. It has 394 maximum horsepower, 512 lb-ft of torque, and Jaguar claims it can do 0-60 mph in 4.5 seconds. With the new update, Jaguar says the battery can "run to a lower state of charge than previously without affecting drivability, durability, or performance." This only affects range and efficiency, though, not power. All I-Paces are all-wheel-drive, and the update directly affects the car's traction system. Jaguar has refined the torque distribution between the front and rear motors, which improves the car's efficiency in ECO mode. A third update deals with the car's aerodynamics. Jaguar has refined thermal management control by using the active radiator vane system more frequently. Finally, small tweaks also improved the regenerative braking system.   All said, these upgrades potentially equate to an 8% increase in range, which is about 12 miles, depending on usage. Jaguar did note, however, that the official EPA number would not change. Those who own I-Paces can take their cars to a local dealership, and a technician will update the software, which also includes advanced over-the-air functionality. 

Jaguar XFR-S pitted against Mercedes E63 AMG

It was Steve Sutcliffe at Autocar who got the tough job of comparing the Mercedes-Benz E63 AMG to the limited edition Jaguar XFR-S on the track and sheep-strewn British B-roads. In UK spec both Mephistophelean sedans wrangle the same 542 horsepower, but step out of the corral and things look to weigh heavily in the Mercedes' favor: it has more torque, it's lighter, it's quicker from 0-to-60 and it's less expensive.
But that's on paper. Sutcliffe was given the job to see what effect all those letters and numbers had on the real-world driving experience. One of them is "an absolute hoot at the track" with great steering and weight management, one is "magnificent." To find out which is which, watch the video below.