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Lotus could build production versions of Renault Alpine, Infiniti Emerg-E

As with one of those blockbuster three-team NBA trades that actually improves the fortunes of every team involved, a report in Autocar indicates that Renault, Infiniti and Lotus are in talks that could benefit both manufacturers and enthusiasts. Renault is considering a production version of the devil-in-blue Alpine A110-50 concept but has said that it "probably needs more than the Renault-Nissan Alliance on its own." Enter Lotus, whose Evora platform could supply the running bits for the mid-engined Alpine revival.
That same Evora platform, in range-extended 414E concept form, is the basis for the Infiniti Emerg-E concept. Even though a decision hasn't been made on the Emerg-E's production, it is still being developed and the company has admitted that it "could be built in Britain." For its part, Lotus has said that it's ahead of schedule on the Evora 414E, with its 408 horsepower, 738 pound-feet of torque and 30-mile electric range. Development funds from both Renault and Infiniti could help make all three cars a closer possibility.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.