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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

2014 Infiniti Q50 configurator comes alive

The G37-replacing 2014 Infiniti Q50 sport sedan launches in the not-too-distant future, and for those curious about how pricing and packages will shake out, the car's official online configurator has been launched. Here, you can build the Q50 or Q50 Hybrid of your dreams, with the cost of entry starting at $36,450 (plus $905 for destination).
Selecting the hybrid model adds $7,250 to that bottom line - mostly because the gasoline-electric version is only available in the Premium trim and higher, while the gas-only Q50 comes in a base guise. Adding all-wheel drive, which Infiniti has made available with either engine and on all trims, will set you back $1,800.
There are a number of packages available across the trims, including a $1,400 navigation pack that includes a spare tire kit, a deluxe touring pack that costs $4,700 (and includes the navigation goodies), and the upper-crust $7,900 technology package which gets you, well, everything. Put that all together on a Venetian Ruby Q50 RWD Sport like we did, and you're looking at $51,755 when destination has been added.

US-built Infiniti Q50 engines to go into Euro-only cars

Back in March, Infiniti announced that it would be adding a 2.0-liter, turbocharged four-cylinder to its Q50 line for European and Chinese buyers. Now, we know where that engine will be built.
Nissan's Decherd, TN facility will receive the $319-million investment, which will see a separate, dedicated line for the Infiniti engines. According to Automotive News, this is more than a line running alongside the Nissan operations - the Infiniti facility will sport its own unique architecture and interior lighting, in a bid to distinguish the premium line from its mass-market parent company.
The logistics of all this do seem, on the surface, quite screwy. Building a new engine on one continent for a car built on another that will eventually go on sale on a third doesn't seem too bright, although there is a catch here. The new engine will also find its way into the Mercedes-Benz C-Class, which will kick off production in Vance, AL later this year.