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Hyundai opens up European Test Centre at N"urburgring

Anyone who's anyone among automakers tests at the Nürburgring, and the latest to join them is Hyundai. After fifteen months of construction and a €6.6-million investment - just shy of $9M USD - the Korean automaker has finally completed its new trackside testing center that was initially announced back in January.
Hyundai's new European Test Centre encompasses nearly 40,000 square feet of floor space on four levels in a glass and steel building that houses workshops, offices and hospitality areas. Acting as an extension of the company's European R&D center in Rüsselsheim, Germany, the new Nürburgring test center will allow Hyundai to conduct more regular and rigorous testing around the 73 corners and 13 miles of tarmac that make up the famous racetrack - definitely a good thing for a powerhouse brand that still sometimes fumbles when it comes to the dark arts of suspension and steering tuning.

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

Hyundai Genesis gets stanced by Ark Performance for SEMA

Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
Ark calls the tuner concept the AR550 in reference to taking the Genesis' standard 420 horsepower V8 and boosting it an extra 130 hp with a Rotrex supercharger to bring total output to 550 hp. The mill also benefits from a freer breathing intake and exhaust, new engine management and more.
All of that extra power would be nearly useless without upgrades elsewhere to handle it, and Ark has some big additions to include. The one-off rides on an air suspension system and stiffer front and rear sway bars. To bring things to a halt faster, larger brakes from Brembo replace the standard units.