2003 Hyundai Tiburon Gt Coupe 2-door 2.7l on 2040-cars

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Hyundai, Buick dealer apologize in wake of Chinese baby social media incident

A very strange story out of China today, as Hyundai and a Chinese Buick dealer were forced to face allegations of using allusions to an infamous child murder on a social media site as a way of promoting the safety features of their respective vehicles.
The original sad tale goes something like this: On March 4, a man reported to police that he had left his infant child in a running Toyota RAV4 while he ran into a supermarket briefly. When he came back out, the vehicle and the child were gone. Later in the week a suspect turned himself in to the police; confessing to them that he had stolen a sport-utility vehicle, strangled the infant that was in it, and then buried the child in the snow.
As you might imagine, the gristly incident was covered massively in the Chinese media. (There was huge public outcry as well, as evidenced by the vigil scene, above.) "Changchun baby abduction" was very quickly amongst the highest ranking search teams of the China's Weibo social media site - an equivalent of Twitter in the English-speaking world.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai brings 1,000-hp Genesis Coupe to SEMA, and plenty more [w/video]

Hyundai has a thirst for horsepower. How else could we explain the scene you see above, in which there exists a 708-horsepower front-wheel-drive Sonata tuned by Bisimoto (black and white, above left) powered by Hyundai's 2.4-liter Theta II engine? Or the little red number you see hiding in the background, which, at an even 1,000 horsepower, is "the most-powerful 2.0-liter Genesis Coupe ever built," says Hyundai?
In addition to those two powerhouses, the white Sonata (above right) was styled by John Pangilinan to "[connect] Los Angeles street art culture with automotive enthusiasts," whatever that means, and it joins an ARK Performance-tuned Genesis Sedan meant to go head-to-head with Mercedes AMG and BMW M and another Genesis Sedan tuned by Toca Marketing Group with a twin-turbo'd 5.0-liter Tau V8.
All in, that's five heavily modified vehicles being shown at the 2014 SEMA Show by Hyundai (not to mention any more customs not actually sponsored by the automaker itself), and each of them is pretty successful as far as we're concerned. Check them all out for yourself in the image gallery above, and read all the details in the press release below, where you'll also find a video of the builders discussing each of their creations.