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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Honda renders three-row MPV for Jakarta reveal

In preparation for the Indonesia International Motor Show coming up in September, Honda has released a teaser sketch (click to enlarge) of a new three-row MPV - specifically designed for this region - set to debut at the show. Honda says this yet-to-be-named people mover will be positioned in the entry-level MPV segment, which it says is a crucial part of the Indonesian auto market.
While there is no way to tell the size of the vehicle based off this rendering, it does appear to be far more stylish than the Honda CR-V, although the stepped-down beltline and the pinched shape of the rear quarter window have us thinking that Honda designers have been staring at the BMW i3 a little bit too much. The New Honda MPV will be powered by a 1.5-liter gas engine, and it goes on sale (and production) in Indonesia early next year. Honda has released a short press release for the new model, which is posted below.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.