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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda issues 'do not drive' order for older cars with recalled Takata airbags

Honda and Acura instructed owners of more than 8,000 cars built from 2001-2003 to park them until they can have their Takata airbags replaced as part of the ongoing global campaign to eliminate millions of deadly inflators. Honda says the "Alpha" generation Takata inflators can fail at rates as high as 50%, causing potentially fatal injuries from flying shrapnel in the event of a collision.  Honda and Acura models with the "Alpha" generation Takata airbags include:  2001-2002 Honda Accord  2001-2002 Honda Civic  2002 Honda CR-V  2002 Honda Odyssey  2003 Honda Pilot  2002-2003 Acura 3.2 TL  2003 Acura 3.2CL "Approximately 8,200 Honda and Acura vehicles with the most dangerous airbags are still being driven today. Honda has replaced or accounted for more than 99% of Alpha inflators, but it is absolutely critical that these remaining vehicle owners act now to protect themselves and their loved ones," Honda's announcement said. "These vehicles are 20 to 22 years old now, and the risk to vehicle occupants is dire. Alpha air bags are some of the oldest under recall, and they have a 50% failure rate. If the inflators rupture, the metal fragments ejected toward the driver’s face could kill or leave them with devastating, life-altering injuries." Honda and Acura are far from the only brands whose models were built with defective inflators. A campaign has been underway for the better part of a decade to replace millions of the devices worldwide as drivers continue to die from injuries caused by exploding inflators.  All such repairs are free of charge to customers. Acura/Honda Customer Service can be reached at 888-234-2138 or by visiting their Takata website.   Recalls Acura Honda Ownership Safety Takata airbag recall

Lewis Hamilton has Vettel in crosshairs at Canadian Grand Prix

MONTREAL - The Canadian Grand Prix has been a happy hunting ground for Lewis Hamilton, and he will look to bag a sixth career win on the island circuit on Sunday to refuel his hopes of another Formula One drivers title. With 14 races remaining on the calendar, it is far from do-or-die for Hamilton, but the pressure is mounting on the Briton and Mercedes with arch rival Sebastian Vettel and Ferrari threatening to widen the gap at the top of the championship standings. Only Michael Schumacher has won the Canadian Grand Prix more times (seven), and Hamilton intends to close the gap further in Montreal as the race marks its 50th anniversary. Hamilton needs to do so, at the scene of his first ever Formula One victory a decade ago, to reel in Vettel after the German led a Ferrari one-two in Monaco and powered 25 points clear. "Montreal has been a great hunting ground for me in the past, and I plan for it to continue," the triple world champion told reporters. With five wins and five poles from previous visits to Quebec, Hamilton would normally be the favorite, but champions Mercedes are no longer the dominant team. "The Ferrari seems to work everywhere. The next 14 races are going to be very, very difficult," he said after struggling to seventh place in Monaco. "They have had arguably the strongest car all year. They look like our car which just worked everywhere last year." The race will also mark the return of twice world champion Fernando Alonso to the Formula One grid after the Spaniard skipped the Monaco Grand Prix last month to chase IndyCar glory at Indianapolis 500. Alonso turned in an impressive performance at the famed Brickyard, qualifying fifth fastest and running at the front but late in the race suffered a familiar fate with his Honda engine giving up. Little has changed at struggling McLaren during Alonso's brief sabbatical with the team still hampered by an uncompetitive Honda engine. There is plenty of reason to party around the Circuit Gilles Villeneuve this week with the city celebrating its 375th anniversary, Canada its 150th birthday and the Canadian Grand Prix its 50th. Williams driver Lance Stroll will be hoping to contribute to the party atmosphere. For the first time since the days of 1997 world champion Jacques Villeneuve, the Canadian Grand Prix will have some true home interest with teenager Stroll on the starting grid for Williams.