Ford: Mustang Roush Stage 3 on 2040-cars

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Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.

Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

US Ford Focus RS to be imported from Europe

Rumors about the forthcoming Ford Focus RS are flourishing into what sounds like a very impressive new hot hatch. The latest scuttlebutt gives the first indication about when we might see a few of these fast Focuses on roads here in the US.
Unnamed insiders reportedly confirmed to The Truth About Cars that Ford plans to launch the Focus RS in the US in 2016. However, getting one might not be so easy - the boosted powertrain means the car would likely need to be imported from Europe. That's likely going to keep the total number available in the US rather low. The sources estimate a price tag that's a bit more expensive than the top Focus ST3, which starts around $28,500, plus $825 destination.
It seems that a pretty potent package comes for all of that cash, though. The Focus RS reportedly uses a 2.3-liter turbocharged four-cylinder making between 325 and 350 horsepower, with a torque-vectoring all-wheel drive system to get that muscle to the road. The test mules also wear more aggressive front and rear fascias, dual exhaust tips, larger brakes and sticky tires. It sounds like a great formula on top of the already enjoyable Focus ST.