1967 Ford Mustang V8 Auto Factory Ac Green Many New Parts on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Old vs. new debate gets new life with $25,000 Fiesta ST vs. E46 M3 showdown

You know who you are. There's probably a few of you reading; the ones that say, "Why would I spend $27,000 on a new Mazda MX-5 when I could get a used Chevrolet Corvette with more power." Yes, we're talking to you, used car proponents. While it is a fair argument, it's not like used cars don't come with drawbacks of their own, though.
In an attempt to put this new-versus-used argument to bed once and for all, Matt Farah of the The Smoking Tire has picked up a pair of $25,000 cars - a used, but lightly modified, 2003 BMW M3 and a 2013 Ford Fiesta ST. Naturally, there's a comparison.
Farah, as he's wont to do, does get into the nitty gritty of what each car is like to drive, and discusses the merits of used and new-car shopping. But as he rightly points out while testing the M3, "So, it is a good car. But like any used car, it really does depend on the individual car."

Watch how Ford torture-tested the 2015 F-150

The Ford F-150 has been the best-selling truck in the United States for the past 37 years, and the best-selling vehicle outright for the past 32. That's quite a legacy, and thus, it's no surprise that Ford worked super-duper-extra hard on creating the all-new, aluminum-bodied 2015 F-150 that debuted at the Detroit Auto Show earlier this year.
During an event at the company's headquarters in Dearborn, MI this week, we were able to see all of the ways that Ford endurance tests, not just the new F-150, but all of its vehicles. From examining things like light exposure to interior materials and paint finishes, to making sure that corrosion absolutely does not happen when steel components come in contact with aluminum panels in the new truck. The goal: ensure that the new F-150 is nothing short of "Built Ford Tough."
But that's only a small part of the story. Of course, the new F-150 has to be able to withstand whatever a pickup buyer might throw at it - and truck buyers arguably demand the most from their vehicles. So in an effort to convey just what the new F-150 had to go through before being given the final go-ahead, Ford has released a series of videos, showing how its new halo truck was indeed torture tested.