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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford ditching Microsoft in favor of BlackBerry QNX for next-gen Sync?

Ask the average consumer - at least, those who follow the goings-on in the automotive industry - which carmaker they'd most closely associate Microsoft, and the answer you'd most likely get would be Ford. The Blue Oval automaker, after all, was at the forefront of bringing Microsoft technology into cars with its pioneering Sync system, and, though reality didn't turn out as such, Ford's CEO was recently touted as a potential future head of the Redmond-based software giant. But that relationship, according to the latest reports, could be coming to an end.
Alan Mullaly kiboshed the idea of leaving Dearborn for Redmond, but more importantly Ford is tipped to be ditching Microsoft in developing its next-generation Sync system. In its place, Ford is expected to partner with BlackBerry's QNX division.
Now, before you go balking "BlackBerry?! But they're finished!" consider that QNX is (or at least was) an independent entity that Research In Motion (as BlackBerry's Ontario-based parent company was then known) just happened to have bought back in 2010. QNX provides control systems to everything from nuclear power plants and UAVs to automakers like Audi, BMW and Porsche.

Ford increasing Super Duty production by 15 percent

Ford has announced a hefty $80 million investment in its Kentucky Truck Plant, which is responsible for building the F-250, F-350, F-450 and F-550 versions of the Super Duty pickup. The influx of cash will add 350 jobs to the factory.
The investment is also good for a 15-percent increase in annual production thanks to retooling and other facility upgrades, which equates to an extra 55,000 units of production. Considering that Ford makes even more money off its Super Duty than it does on the hot-selling F-150, this could mean some serious coin to Ford's bottom line.
Hop below for the full press release from Ford on its latest investment.