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Fiat Chrysler Automobiles has new name, logo

The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.
Sergio Marchionne, one of the masterminds behind combining the two manufacturers, had this to say in an official statement:
"Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat reveals oddball FCC4 in Sao Paulo

The striking new concept vehicle seen above is called the FCC4, which stands for Fiat Concept Car... with, um, four doors. We're not quite sure what else to call it, because the Fiat Design Center Latam (as in, Latin America) has apparently tried to transcend market segments and traditional bodystyles as much as possible. It's sort of like a four-door coupe, riding high on a jacked-up suspension, with what looks at first like a pickup bed but is actually covered by a sloping glass fastback.
And we thought the Strada was weird.
This Sao Paulo Motor Show showcar is the kind of thing that makes the BMW X6 look positively conventional. Only BMW actually, you know... built theirs and put it on the market. And then it built another. The FCC4 is also longer than an X6, and less than two inches smaller in both width and height. All that weirdness is done up in metallic blue with LED lighting and a face that looks like someone gave the Range Rover Evoque a fat lip.