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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?
Tue, 22 Apr 2014In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.
Ferrari names Edwin Fenech head of North American office
Tue, 18 Nov 2014Ferrari North America has been sailing without a captain for the past several months since its previous chief executive, Marco Mattiacci, was called home to Italy to run the Scuderia. But now the Italian automaker has announced a new capo to run the office in New Jersey, and his name is Edwin Fenech.
Not to be confused with the French-Italian actress Edwige Fenech (who obviously showed up in our research before the Ferrari exec did), Edwin Fenech has a long history of running regional offices for the Prancing Horse marque. Prior to making the jump to the North American division, Fenech ran the company's operations in the Middle East, Africa, Asia Pacific and China, and previously served as sales and marketing director for France and sales manager for all of Europe.
Now in charge of Ferrari's largest market, Fenech will be responsible for expanding the company's presence not only in the United States - in which Ferrari has been present now for sixty years - but also in Canada as well as Central and South America.
Ferrari celebrates 10 million Facebook fans, animates Montezemolo
Fri, 07 Dec 2012Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.