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Ferrari names Edwin Fenech head of North American office

Tue, 18 Nov 2014 10:17:00 EST
Ferrari North America has been sailing without a captain for the past several months since its previous chief executive, Marco Mattiacci, was called home to Italy to run the Scuderia. But now the Italian automaker has announced a new capo to run the office in New Jersey, and his name is Edwin Fenech.

Not to be confused with the French-Italian actress Edwige Fenech (who obviously showed up in our research before the Ferrari exec did), Edwin Fenech has a long history of running regional offices for the Prancing Horse marque. Prior to making the jump to the North American division, Fenech ran the company's operations in the Middle East, Africa, Asia Pacific and China, and previously served as sales and marketing director for France and sales manager for all of Europe.

Now in charge of Ferrari's largest market, Fenech will be responsible for expanding the company's presence not only in the United States – in which Ferrari has been present now for sixty years – but also in Canada as well as Central and South America.

Edwin Fenech Appointed President and CEO of Ferrari North America

(Englewood Cliffs, N.J. – 18 November 2014) Edwin Fenech has been named President and CEO of Ferrari North America, the largest market for the company. In this role, Fenech will oversee the strategic vision and new business development throughout this region, which in addition to the United States, includes Canada and all of Central and South America. Fenech arrives as Ferrari celebrates its 60th Anniversary in the United States.

Fenech has a 14-year career with Ferrari. Prior to taking over the reins of Ferrari North America, Fenech was: President and CEO of Ferrari, Greater China; CEO of Ferrari APAC and Middle East & Africa; GM of Ferrari Middle East & Africa; Sales and Marketing Director Ferrari West EU – France; and Regional Sales Manager for Ferrari Europe.

Fenech has been a force in growing Ferrari's marketplace in China. Within three years, the French-Italian Fenech tripled Ferrari's dealer network in China, introduced the Ferrari Pirelli Cup Challenge to Asia and launched limited editions for the Chinese market. He also unveiled the Tailor-Made Centre which marked another milestone for Ferrari in Asia Pacific.

By Noah Joseph

See also: Ferrari to pay Fiat Chrysler $2.8B prior to spinoff, Ferrari FF pitted against Oldsmobile Vista Cruiser in crazy Generation Gap comparison, LaFerrari XX to pack 1,050 hp.