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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Junkyard Gem: 2007 Dodge Caliber SXT with 5-speed manual transmission

When DaimlerChrysler unleashed the Caliber as a Neon replacement for the 2007 model year, the American car-buying world was put on notice that cute transportation appliances would be kicked to the side by the hobnailed boots of a new generation of angry, brutish, truck-influenced transportation appliances. The Caliber sold well enough at first, but eventually blurred into the fleet-car background noise and got shoved aside by the Alfa-derived Dart after 2012. Since I'm always on the lookout for super-rare three-pedal cars while I'm poking around in junkyards, I check out discarded Calibers in the hope of spying such a machine. This work paid off when I spotted this first-model-year '07 in a Northern California yard last month. In fact, the 5-speed manual transmission came as standard equipment on the non-R/T Calibers in 2007, but nearly every Caliber buyer opted to get the continuously variable automatic instead. That odd-looking horizontal shifter rod reminds me of the one in the early-1970s Honda 600. One reason I check out junkyard Calibers is that I'm trying to find a Boston Acoustics "MusicGate" speaker box, an optional rig that went on the inside of the hatch, to use in my next car-parts boombox project. I haven't managed to find one yet, but I'm not giving up. This car is a luxurious SXT, the trim level that squeezed between the bare-bones SE and the high-zoot R/T. When you bought the SXT, you got the pimp-grade Chill Zone™ (a beverage compartment with internal air-conditioner ducts) as standard equipment. Now this rare Caliber sits among the discarded PT Cruisers and Avengers of the yard's Chrysler section, on the flight path of the big C-5s heading into Travis Air Force Base. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge's marketers tried hard to make the Caliber look tough, even murderous, the kind of car that would use an old Polara bumper jack to beat cuddly cartoon characters to death in a spray of flying teeth and blood-spattered fur. If all Calibers had come with manual transmissions, perhaps this macho image would have stuck better than it did. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Silly little fairy!

Dodge restores Brass Monkey wheels to Challenger and Charger SRT Hellcat

For the first part of 2020, Dodge removed the option of its Devils Rim aluminum wheel design in Brass Monkey finish for the Hellcat-powered Challenger and Charger models. Mopar Insiders reports the wheels will return to the menu once Dodge starts production of its two muscle cars again, tidings to please forum members asking why they couldn't order the rims. The standard fit on the regular cars is a 20-inch Low Gloss Black Performance wheel, the options either a 20-inch Machined w/Granite Pocket wheel or a 20-inch Matte Vapor SRT aluminum wheel. On the widebody cars, standard fit is a 20-inch Carbon Black Aluminum wheel, one option being a 20-inch Warp Speed Granite wheel that's the same design as the Matte Vapor but with a different finish. The 20-inch Brass Monkeys are the second option on widebody versions of the Charger Hellcat and Hellcat Redeye, replacing the 20-inch Matte Vapor SRT Aluminum rim available on the non-widebody.   Those choices are on the Dodge configurator. At the time of writing, what's missing from the online tool are the Brass Monkey options for the standard Challengers and the Charger Hellcat Widedody models that MI says are coming. The wider versions of the Challenger Hellcat bolt on a set of 20-inchers that are 11 inches wide; we're told the standard cars will offer Brass Monkey rims in 20 x 9.5 inches. The Charger Hellcat only comes in two widebody versions, so it should get the 20x11-inch Brass Monkey wheels, but the options haven't showed up on the configurator. The sole choices at the moment are the Carbon Black Aluminum and Warp Speed Granite wheels. The other difference to note is that wheres the optional wheels on the Challenger all cost $1,095, the Charger's upgrades cost $1,295. Whenever production begins in Brampton, Ontario, again, the coveted wheels will bring another extra with them: Exterior badges done in a Black and Dark Bronze finish. Related Video: