1957 Chrysler Imperial Crown on 2040-cars

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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Chrysler 200 prototype spied for first time with new body

Chrysler is deep into testing for its next-generation 200 sedan, a new model that is utterly essential to the brand's continued health. The next iteration is tasked with wiping away anything reminiscent of the Sebring, which the current 200 is still based on. According to our spy, this is one of the first of the new 200s to wear a production body rather than the Alfa Romeo Giulietta-based mules that are thick on the ground in Auburn Hills.
Immediately apparent is that the new 200 ditches the awkwardly styled C-pillar that's typified four-door 200 sedans (and Sebrings before them) for years. The new, sleeker roofline is almost more of a four-door coupe than a traditional sedan, which hints that this new car will try to be more fashion-forward than its predecessor. The rear deck is set off by a sporty decklid spoiler, while a set of staggered rectangular exhaust pipes poke out of the bumper.
The front end appears sleeker, and we'd be lying if we didn't spy a bit of Dart through the camouflage, particularly with the headlights. A large, gaping lower air intake is visible, although our spy seems to think it'll shrink before production models debut. Whatever the new 200 ends up looking like, we expect to see a lot more of its styling from Chrysler in the coming years.

Conan releases extended cut of Chrysler's Super Bowl ad

Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat controversial, thanks to a few lines informing viewers that Germany can brew beer, Switzerland can make watches and Asia can assemble phones. The US, though, will build your car, Dylan tells us. When the ad aired, Shinola-wearing Detroiters simultaneously spit out their Atwater beer over the perceived slight.
Naturally, that controversy has spawned more than a few parodies, one of which comes from Conan O'Brien. Coco expands on the list of things that aren't made in the US, like French water, Danish cheese and Japanese animated, um, adult films. Beyond those examples, there are a number of other things that should be left to countries that aren't the United States. It's a chuckle-worthy parody, so scroll down and have a look, and compare it to the original Super Bowl ad below that.