1956 Chevrolet Bel Air/150/210 on 2040-cars

Auto blog

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

Next Corvette ZR1 to get 700 horsepower?

Word has it General Motors may offer as much as 700 horsepower in the C7 Corvette ZR1. Motor Trend reports the next Corvette Z06 will continue to rely on its naturally aspirated 7.0-liter V8 engine for thrust, but the lump will deliver substantially more power. How much more? MT says the engine could deliver up to 600 ponies. That's a jump of 95 horsepower over the current Z06, though no figures have been finalized as of yet. Right now, GM is reportedly waiting to see what sort of grunt it can glean from the next ZR1.
The automaker has already made it clear it will resurrect the LT5 name for the new supercharged V8, and if GM is already pulling 600 from the Z06, the big dog ZR1 would theoretically offer 700 horsepower. Either way, the range-topping Corvette will be suitably insulated from its less potent siblings. Stay tuned. We aren't likely to see the Z06 for at least a year, with the ZR1 trailing along at some point there after.

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.