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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

2013 Buick Encore nets strong IIHS, NHTSA safety scores

After being crushed from every which way and rolled over like a labrador, the 2013 Buick Encore has been named a Top Safety Pick by the Insurance Institute for Highway Safety. To earn the accolade, a vehicle must achieve the highest rating of "Good" in each of the institute's four main crash tests: Front Moderate Overlap, Side, Rollover and Rear. The Encore aced those four tests with "Good" ratings, but missed out on the coveted Top Safety Pick+ designation by receiving a Poor rating in the institute's new Front Small Overlap test. To be named a Top Safety Pick+, the Encore would need to score at least an "Acceptable" rating in the new test, as well as "Good" in all four original crash tests.
Despite the miss, the Encore joins the Enclave, LaCrosse, Verano and Regal as Top Safety Picks all. If you count only the Encore with all-wheel drive, then all five Buicks have also earned five-star overall ratings from the National Highway Traffic Safety Adminstration, making Buick one of the few manufacturers to offer a full lineup with high scores from both safety rating organizations.
The front-wheel-drive Encore, despite performing equally as well as the all-wheel-drive version in NHTSA's crash tests, only earned four stars overall. As far as we can tell, the discrepancy between the two is because some safety equipment, like Forward Collision Warning and Lane Departure Assist, are optional features on the FWD Encore and standard on the AWD model.

2014 Buick Regal priced from $29,690*

Buick has announced pricing for the refreshed 2014 Regal. The base model offers a 2.0-liter, turbocharged, 259-horsepower, four-cylinder engine for $30,615 (*after $925 delivery and destination fee). The standard turbo can be replaced by Buick's eAssist mild hybrid system for $32,485. The electrified powertrain delivers 36 miles per gallon, in place of the turbo's 30 mpg on the highway.
The big powertrain news for 2014 is the inclusion of an all-wheel-drive system for an extra $2,175. Marking one of the few uses of all-wheel drive on a Buick car, the new Regal AWD has an electronic, limited-slip differential and a HiPer Strut front suspension, which is the same front arrangement used on the hot, front-drive Regal GS.
Speaking of the Regal GS, it's not so hot for 2014. It sports the same 259-horsepower engine as the standard Regal, but offsets that with a wealth of standard, optional or flat-out exclusive equipment like active dampers, Brembo brakes and a Bose stereo. Prices (all including the $925 fee) start at $37,830. Like the standard car, the GS will be available with all-wheel drive for the first time, bringing it a bit more in line with its cousins across the pond - Opel Insignia OPC and Vauxhall Insignia VXR. Prices for the GS AWD start at $40,195.