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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

BMW X4 reclaims dash of utility with Clemson student project [w/videos]

BMW seems willing to exploit every automotive niche it can find with creations like the four-door, 'crossover coupe' X4 and X6. Of course, these designs come with a compromise. That svelte fastback means that they just can't haul as much cargo as a more traditional, boxier hatchback. Fortunately, students at Clemson University's International Center for Automotive Research might have a novel solution: the engineering graduate program has turned the crossover into a unique pickup.
Dubbed Deep Orange 4 concept, this functional prototype has an enclosed cargo area with a sliding glass panel that opens up to expose a pickup bed if more room is needed. Think of it as the GMC Envoy XUV of German crossovers. This isn't just an X4 with its roof hacked off, though. The students actually started with an X3 and grafted on this top later in addition to the two barn doors for access to the bed.
To make this project even more impressive, this pickup-crossover could conceivably be produced. The graduate students conducted an in-plant analysis of BMW's manufacturing abilities and went back to the university to create a plan for a low-volume vehicle that could actually be built. "The students working on this phase of the project did an excellent job of keeping costs down while finding optimal integration opportunities," said Rich Morris, vice president of assembly at BMW Manufacturing, in the university's release.