Bmw: M3 on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW 2 Series shows us its insides

We've already seen the upcoming BMW 2 Series testing in both coupe and convertible body styles, and now we're getting our first glimpse inside the new entry-level coupe. Judging by the sportier exterior that we've seen in previous spy shots, this car appears to be equipped with an M-Sport package, so this is likely not what the base interior will look like.
Compared to the current 1 Series, this new coupe will have cleaner cabin design including fewer buttons on the center stack and an instrument panel with more of a dual-brow design. This car has cloth seats with what appears to be a suede-like accent trim and blue stitching, and the seat's pattern is mimicked on the door panel. The 2 Series will also have a better integrated iDrive controller that operates the widescreen display mounted atop the instrument panel in a similar fashion as what we've seen recently on the Mercedes-Benz A-Class and CLA-Class.
As mentioned about the exterior, the bigger wheels, blue brake calipers, dual exhaust outlet and subtle decklid spoiler all lead us to believe that this is the M-Sport, but it isn't sporty enough - inside or out - to make us think this is the rumored M2 model.

BMW celebrates with M4 DTM Champion Edition

Go back just a few seasons, and Germany's DTM touring car series was a straight-up competition between Audi and Mercedes-Benz. But BMW rejoined the race in 2012, winning both the drivers' and constructors' titles on its first year back and celebrating with a special matte-black M3 DTM Champion Edition. Last season, it won the constructors' championship but not the drivers', and this year it did the opposite. In short, it's been an impressive comeback for the Bavarian automaker, and to celebrate this year's accomplishments, it's followed up with the new M4 DTM Champion Edition for Europe you see here.
Based on the new M4 coupe - which forms the basis for BMW's DTM challenger as well as its pace car - the Champion Edition is distinguished by its special livery: The orange grille frame, the matte black hood and trunk with multicolored stripes, the black stripes along its shoulder and rocker panel, and the blacked-out 19-inch wheels all to pay homage to champion Marco Wittmann's racecar, as does special lettering on the rear windows.
Other enhancements include black front splitter and skirts, carbon front flaps and mirror caps, rear spoiler and carbon diffuser, while autographed sill plates and carbon interior trim with the car's serial number adorn the cabin. Only 23 examples will be offered, symbolic of the number adorning the winning tin-top racer and the flank of this special edition as well.