2010 650i Conv,nav,htd Lth,6 Disk Cd,park Sensors,19in Whls,19k,we Finance!! on 2040-cars

Auto blog

BMW 3 Series wagon configurator up, priced from $41,450

If you're still smarting from the shock of the BMW 3 Series Gran Turismo, we have good news for you. BMW has just fired up the configurator for the 2014 3 Series wagon. Prices start at $41,450, excluding an $895 destination and handling fee. The price tag will buy you a 328i xDrive Sports Wagon with a 2.0-liter inline four-cylinder engine boasting 241 horsepower paired with an eight-speed automatic transmission as standard equipment. The automaker's xDrive intelligent all-wheel drive is also standard, as is a fuel-saving auto start/stop function and 17-inch alloy wheels wrapped in all-season run flat rubber.
Buyers can step up to Sport Line trim for $2,600, and doing so graces the 3 Wagon with 18-inch wheels, high-gloss black accents outdoors as well as a sport leather steering wheel, high-gloss or aluminum interior trim and a black signature key fob. Luxury Line trim will set you back $2,300 abd features chrome trim accents outdoors and wood trim inside along with other goodies. Buyers can also opt for Modern Line trim at $2,300, complete with a turbine-design 18-inch alloy wheel, matte chrome trim bits outdoors and a range of interior trim options.
Our favorite of the bunch? That would be M Sport trim. While the tweaks are largely aesthetic, we dig the notion of 8-way power adjustable sport seats indoors and exclusive M Estoril Blue paint outside. Expect to pay $3,950 for the pleasure. Head over to the BMW site to build your own.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.