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BMW joins the early holiday advertising fray with three new ads

Thu, 06 Nov 2014 10:59:00 EST


October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.

Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.

We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep – and the BMW ads in particular – in Comments.







By Brandon Turkus


See also: Vorsteiner BMW M4 GTRS4 shows how to do a widebody at SEMA, Five bikes from EICMA you need to know about, 2015 BMW i8 sets everyone's tongues wagging in Northern Michigan.