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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW revisits its 8 Series

So why would BMW choose July 2 to release a retrospective on the 8 Series? Could it have something to do with the recent unveiling of the Pininfarina Gran Lusso Coupe concept, another sleek, B-pillarless V12 two-door, at this year's Villa d'Este? We have no idea, but the timing is likely coincidental.
This three-minute look at the 8 Series talks to Niels Hamann, who was smitten with the long-hooded coupe when it appeared in 1989 and finally bought one in 2004. Hamann also happens to be a project manager at BMW, and that came in handy when he wrote a book detailing every aspect of what was BMW's flagship for ten years but to the chagrin of many only managed one generation.
While we wait for the next clue about the Gran Lusso - 8 Series connection, check out the video below.

30th Anniversary BMW M5 information leaks out

BMW hasn't kept its 30th Anniversary M5 a very big secret. It even hinted that "a surprise" was coming while celebrating its Autobahn-storming sedan's 30th birthday. However, what exactly was on the way has been a mystery... until now. The folks over at Bimmerpost have found some leaked details about the new model, and it's definitely more than just some badges special paint.
The biggest upgrade for the M5 is that power allegedly increases to 592 horsepower (600PS) and 516 pound-feet of torque (700 Newton-meters). That is a 32-hp and 14-lb-ft increase over the standard M5 and 17 ponies more than models with the Competition Package. The forum claims that all of the cars come with a dual-clutch gearbox, even in the US.
Styling also sees an upgrade with BMW Individual Frozen Dark Silver Metallic exterior paint, special 20-inch wheels, dark chrome trim and 30th Anniversary badges. The interior mixes Merino leather and Alcantara upholstery with dark aluminum trim and more celebratory badges.