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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

2014 Audi RS7 is a 189-mph terror

If you have a burning desire to take yourself and four friends to 189 miles per hour, the 2014 Audi RS7 Sportback can help you out. The luxury hatchback bowed at the 2013 Detroit Auto Show today, complete with a 560-horsepower twin-turbocharged 4.0-liter V8 engine thrashing under the hood. Getting to 62 mph takes a shave under 3.9 seconds thanks in part to the 553 pound-feet of torque on hand from just 1,750 rpm. While the base car comes with an electronically limited top speed of 155 mph, customers can request the governor be removed by purchasing the dynamic package plus, upping the V-max to 189 mph.
Ludicrous? Sure, but Audi says the RS7 can also yield up to 25 mpg on the US scale. With a cylinder-on-demand system, the V8 can deactivate up to four cylinders by closing their valves. Once the driver gets frisky with the throttle, the engine automatically kicks from four-cylinder to eight-cylinder mode in a few hundredths of a second. The engine is bolted to an eight-speed automatic transmission, which pushes power to all four wheels. You can read the full press release below for more information, but we think you'll have a better time viewing our live shots from the show floor..