2012 Aston Martin Db9 Volante Sport Edition on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin's Racing.Green. strategy lays out sustainability goals

Last year, Aston Martin co-owner Lawrence Stroll said the automaker had two electric vehicles in the pipeline, company CEO Tobias Moers saying the first electric model would show in 2024 or 2025. The English luxury sports car concern has outlined its plans in a new strategy called Racing.Green. — which we will write without the two periods from now on. The major goals of Racing Green are getting a hybrid vehicle to market in 2024, getting the first electric vehicle to market in 2025, phasing the last pure ICE cars out of the lineup in 2026, and offering a fully electrified portfolio by 2030.  Supporting the product goals, Aston Martin says its UK manufacturing facilities have utilized 100% renewable energy since 2019; Racing Green aims for net zero manufacturing emissions by 2030. The St. Athan facility in Wales will be fitted with 14,000 solar panels, enough to provide 20% of the plant's yearly energy use. When taking Aston Martin's entire supply chain into account, the initiative wants a 30% reduction in supply chain emissions relative to a 2020 baseline by 2030, and net zero supply chain emissions by 2039. On that subject, engineers are looking at using aluminum alloy created with 100% renewable energy. Even plastics and water are targeted, the company hoping to "eliminate all plastic packaging waste" within three years and reduce water use by 15%.    As to the product, that first PHEV is going to be the Valhalla and its English-tailored, AMG-sourced, 937-horsepower plug-in powertrain. We still don't know what the first electric model will be the following year, but the DBX makes an obvious candidate. And just a year after that, every model the firm sells will provide the option of an electrified powertrain, the pure ICE models phased out of the range. There will be more choice for interiors, too, in the form of leather-free vegan options. Those goals will occur within a company-wide sustainability, diversity, and inclusion overhaul with peer-reviewed chops. Aston Martin joined the Science Based Targets Initiative (SBTi), which helps businesses reduce greenhouse gas emissions "in line with what the latest climate science deems necessary to meet the goals of the Paris Agreement." The automaker says Racing Green is also "aligned with the UN Sustainable Development Goals." In-house compliance with the strategy will be monitored by a board-level Sustainability Committee chaired by non-executive director Dr. Anne Stevens.

Outrageous Thor24 semi truck to appear in the new season of 'Jay Leno's Garage'

Wednesday is Jay Leno's birthday, and CNBC used the occasion to announce the upcoming season of Jay Leno's Garage. In a new teaser video, Leno is seen with a stacked list of guests, some new, some repeats, as well as a wild gamut of vehicles, including the absolutely insane 24-cylinder, 3,424-horsepower Thor24.  The outrageous semi build, which sold at auction in Saudi Arabia earlier this year for a whopping $12 million (or $1 million per supercharger) will join the likes of the Tesla Cybertruck and a recliner on wheels on the upcoming season of Jay's series.  Thor24 View 24 Photos The formula for Jay Leno's Garage is simple, successful, and not changing anytime soon. He brings out a bunch of famous people, some of which are real enthusiasts, others who have more casual driving backgrounds, and they experience a vehicle together. In the short clip released by CNBC, Leno is accompanied by Elon Musk (again), Danny Trejo, Bill Burr, Tim Allen, Jon Hamm, Brad Garrett, Jeff Dunham, Kelly Clarkson, Matt LeBlanc, Blake Shelton, Norm MacDonald, Edd China, and Jon Lovitz.           View this post on Instagram                   Thank you for sharing your dream with us. Happy Birthday, Jay! Love always, your @cnbcprime Family. A post shared by Jay Leno's Garage (@jaylenosgarage) on Apr 28, 2020 at 8:27am PDT The people, however, are merely social lubricants to spotlight the real stars of the show, the cars. This season will include the Tesla Cybertruck, the record-breaking Bugatti Chiron Super Sport 300+, a 1965 Buick Riviera, a naked cat car, an Aston Martin DBS Superleggera, a Porsche Taycan, a modern Ford GT, a Chevrolet Corvette C8 hard-top convertible, amphicars, a snail car, a beetle car, a couch car, and the 24-cylinder, 12-supercharger, 3,424-horsepower Thor24 semi. Just to name a few. As usual, there will be racing, stunts, spinouts, smoke from both tires and engines, and lots of silly dad jokes. Season 5 of Jay Leno's Garage debuts on CNBC on May 20 at 10 p.m. ET. Related Video: Celebrities Green TV/Movies Aston Martin Bugatti Chevrolet Tesla Special and Limited Editions Jay Leno Jay Lenos Garage