2012 Aston Martin Db9 Volante Sport Edition on 2040-cars

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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin fleet week: Next vessel to sail is a luxury submarine

Aston Martin's latest project aims to go beneath the surface, literally. It announced Thursday a partnership with a Florida-based developer of submersibles to develop a strictly limited-edition, deep-diving submarine code-named Project Neptune. The luxury brand is apparently making quite a splash at the Monaco Boat Show this week, having just revealed the AM37, a 37-foot, six-passenger, two-crew-member speedboat replete with natural teak sliding decks and custom-outfitted interior that will cost $1.6 million. For Project Neptune, the British marque is joining forces with Triton Submarines, which makes luxury submarines for superyacht-owning hobbyists as well as more robust models for scientists and filmmakers that are capable of exploring the deepest parts of the ocean. Plans call for marrying Triton's Low Profile three-person platform with the automotive brand's design and engineering language, under the direction of its Chief Creative Officer, Marek Reichman. Aston Martin Consulting will oversee the project. No details yet, but Triton's existing 1650 Low Profile three-person sub, its lightest model, weighs 8,800 pounds and can dive to 1,650 feet. A 30 kWh battery powers four 5-horse thrusters, and it can stay submerged for up to 12 hours. The most dramatic part of Triton's design is its incredible bubble shape — a spherical, transparent pressure hull. Some of Triton's more rigorous designs can reach depths of 7,500 feet. A Triton sub reportedly starts at a cool $3.3 million, and it's certainly nice, with stitched leather seats. But that, of course is a crude version compared with Aston Martin's panache and uber-exclusive materials. Pass the caviar, won't you, old boy? Related Video: Weird Car News Aston Martin Luxury submersible

California Aston Martin dealer adds pastel colors to model range

In certain areas of Southern California, daily sightings of late-model Aston Martins and Lamborghinis are nothing out of the ordinary. So, what do you do if you desperately want everyone to notice your sweet ride? The answer, one prominent Aston Martin dealer believes, is pastel paint. Aston Martin of Newport Beach is located in the heart of one of California's most car-rich (and actually rich) areas. The cool car-per-capita ratio is high enough to have spawned the original Cars & Coffee in the area's Crystal Cove shopping center in 2006, so you can imagine what an Aston owner must do to stand out. As such, the dealer has painted five models in five different hues of bright color, each a unique one of one example. For the paupers, there's the Vantage Coupe finished in a metallic light purple called Ultra Violet for $195,680. Next comes a Vantage droptop in an even lighter purple called Cardamum [sic] Violet for $203,880. Seemingly created specifically for a social media influencer or D-list celebrity is the $239,836 DBX crossover in an Easter egg pink called Vibrant Coral. For our money-no-object choice, it has to be the DB11 V8 Coupe in Butterfly Teal ($271,059). Topping the range is a baby blue DB11 Volante in Clear Water ($290,192). Each comes in an Obsidian and Ivory leather interior, with custom-painted trim to match the exterior. Of course, these come with a price, and the cost of these inlays ranges from $3,649 for the DB11 Coupe's to $8,300 for the DBX's. Most of them are between $5,000 and $6,000, which is a ridiculous amount for a handful of interior trim. On the other hand, the exterior paint is a $10,600 on all models except for the DBX, where it stickers at $12,000, which isn't bad for a high-end custom paint job. Each of the colors was inspired by the California coast, according to Aston Martin Newport Beach general manager Jeff West. "The pair of teal and blue DB11s are inspired by the clear Southern California skies and cool pacific waters of Crystal Cove; the purple and violet shades on the Vantages reflect the hillside wildflower blooms, and the vibrant coral DBX draws from the warm tones present in the cliffs above the ocean during our one-of-a-kind sunsets." While the colors may seem extreme, they do have a more subdued and tasteful quality than some of the custom purple or lime green wraps "designed" by social media influencers cruising around in L.A.