2006 Aston Martin Db9 Base Coupe 2-door on 2040-cars

Auto blog

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin crafts one-off equestrian-themed DB9 Volante

Ask most people what kind of cars Aston Martin makes and they'll probably tell you it makes sports cars. But it doesn't. No, Aston Martin actually makes luxury GTs that focus at least as much on fine craftsmanship as they do on outright performance. In other words, any Aston Martin – from the 'entry level' V8 Vantage to the flagship Vanquish – packs an unrivaled attention to detail. But for those looking for that extra measure of exclusivity and intricacy, there's Q by Aston Martin. And this is its latest project. Similar to the Ferrari Tailor Made program, Lamborghini Ad Personam, Porsche Exclusive or Rolls-Royce Bespoke, Q by Aston Martin is dedicated to meeting the specific needs of individual customers who want their luxury GT crafted just so. We've seen several specially crafted and eye-catching Q projects at auto shows around the world, created to showcase what the division can do. This one was commissioned by a dealership in Los Gatos, CA. Starting with a DB9 Volante, the Q division gave it an equestrian theme with saddle tan leather with diamond-quilted ivory Alcantara trim, light burlwood veneer, specially-embroidered horse-head logos and saddle-style luggage fitted to the rear console. The exterior is finished in Ashen Blonde metallic with ten-spoke diamond-turned wheels in satin champagne and Howlite stone-inlaid logos. This one-off DB9 will be auctioned off at the Menlo Charity Horse Show, held August 5-10 at the Menlo Circus Club in Atherton, CA, with proceeds to benefit the Vista Center for the Blind & Visually Impaired.

Aston Martin's front-engined sports cars getting big upgrades for 2023

On an investor call in March 2021 to go over financial results for the year 2020, Aston Martin CEO Tobias Moers told listeners that the automaker's range of front-engined cars were going under various knives to get a "full refresh." At last, thanks to voluminous commentary provided at the launch of Aston Martin's AMR22 Formula 1 car, we have some idea of what Moers' meant. When Autocar spoke to carmaker CEO Lawrence Stroll, he told the outlet the DB11, DBS, and Vantage were going to be like "all-new cars" after receiving upgraded powertrains, suspensions, and infotainment systems. It sounds like there could be design tweaks in store as well, the honcho claiming, "There's no similarity at all to the current cars" save for "some carry-over" in the rear quarters. Autocar believes the AMG-sourced M177 twin-turbo 4.0-liter V8 in the DB11 and Vantage will get more power, both of those coupes furnished with 503 horses from that mill at the moment. Meanwhile, the AMG GT 63 S four-door coupe is getting 630 horses from the same engine, more than the 600 hp Aston Martin elicits from its in-house, 5.2-liter V12. It will be interesting to see if the V12 is pushed further in order to retain the same daylight between it and the V8. Alongside this, Stoll told Bloomberg the next 18 to 24 months will bring us electrified versions of the entire model portfolio. The DBX will likely come first, in the next 18 months, with performance that will match or exceed the recently launched DBX707. The hybridized "front-engine program" will follow on its quad pipes. The interiors will take a luxurious step up thanks to the arrival of touchscreens. Before the English firm's tie-up with AMG, it used Volvo-sourced infotainment screens, a necessary cost-saving measure but one that wasn't up to the standards of the brand. Moving to the Mercedes-based system improved the perception, but Aston Martin had to agree to using three-year-old Mercedes technology, another move that didn't fit the standards of the brand. As Stroll asked rhetorically yet rightly, "How can you have an Aston Martin that sells for GBP150,000 with three-year-old technology?" To be clear, we're still taking about underlying Mercedes tech, but the up-to-date stuff that, furthermore, will issue directives with "a proper English accent." The results of the upgrade program are anticipated to reach dealer in 2023, perhaps as 2024 models.