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Aston Martin confirms DB11 name for sports car coming in 2016

A new Aston Martin is on the way in 2016, but for right now we only officially know its name. The British sports car maker is finally confirming that it's next model goes by the moniker DB11. That seriously suggests the upcoming vehicle to be a replacement for the DB9. While Aston Martin isn't divulging any technical details, the DB11 is meant to be the first big step in the brand's "Second Century Plan" that aims to overhaul its product lineup. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action," company CEO Andy Palmer said in a statement. A vehicle believed to the DB11 has been spotted testing several times this year, but it has largely remained a mystery thanks to heavy camouflage. Spy shots showed the interior with pieces from Mercedes-Benz, and some rumors have also suggested that it might be offered both with a V12 and Mercedes' 4.0-liter twin-turbo V8. The styling might take some of the swoopy look from James Bond's DB10 from the upcoming film Spectre, but we'll just have to wait and see. Related Video: ASTON MARTIN ANNOUNCES DB11 NAMEPLATE 15 September 2015, Gaydon, England: Aston Martin is today confirming DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand's range and represents the first major product of the company's bold Second Century Plan. While all technical and design details will be announced in due course, the confirmation of the name – which follows in the footsteps of other iconic Aston Martin sports cars such as the DB5 and DB9 – signals the start of an exciting period of dynamic product development by the company. Announcing the DB11, Aston Martin CEO Dr Andy Palmer said: "Today I am proud and pleased to confirm that the DB11 nameplate will sit on our next new car. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action. "The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success." - ENDS -

Aston Martin Vengeance embodies the wrath of Kahn

Kahn Design, for those unfamiliar, is a British customizer that's known primarily for modifying Land Rovers. And it brought a few of those with it to the Geneva Motor Show this year as well, particularly a rebodied DB9 called the Vengeance. The lines follow a familiar form that still speaks of its underpinnings, but the details have all been worked over: the grille is bigger, the front fenders are wider, the hood has a bulge in it, the C-pillars and rear haunches are wider, the horizontal taillights have been replaced by more retro round units, and the wheels take their inspiration from a roulette table. The result is described as "the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive," and comes with Aston Martin's blessing – or at least its acquiescence: "There is a long and rich history of specialist coach-built Aston Martins," said the company's purchasing director Gary Archer, "and we wish Kahn every success with the Vengeance." The cost of converting a DB9 to Vengeance spec has yet to be announced, but according to the statement below, it " is expected to represent extremely good value for a limited edition coach built car." Related Video: THE KAHN VENGEANCE MAKES ITS INTERNATIONAL DEBUT AT THE GENEVA MOTOR SHOW 2016 The 2016 Geneva Motor Show will see the long awaited launch of the Kahn Vengeance, a new coach built two-door coupe which represents a stunning synthesis of modern engineering and classic streamlined design. The Vengeance will be unveiled to the media at the Kahn Design stand, 6338, on March 1st 2016. Inspired by the Aston Martin designs of the 1980s and 90s, the Vengeance is the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive. Designed to hark back to the glory days of British coach building, the hand built Vengeance is a coachbuilt two door coupe based on a new Aston Martin DB9 chassis. Face on, the redesigned front bumper and wide spaced grille give the Vengeance an aggressive look, framed by widened front wings which merge seamlessly into the doors. The signature central bulge of the bonnet continues to the highly defined lines of the roof, which flow outwards to the widened C-pillars and rear wings, lending a muscular definition to the car's surfaces.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.