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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Honda debuts NSX Concept-GT hybrid racer

Not to be outdone by Lexus and its new LF-CC racecar, Honda is also bringing a little more excitement to the Japanese Super GT racing series with its NSX Concept-GT. Yes, just like the original NSX, this racecar will wear the Honda badge in its home market when it replaces the current offering in that series, the non-production HSV-010 GT, which itself replaced the NSX in the series back in 2010.
Looking exactly how we'd imagine a race-prepped 2015 Acura NSX to look, this racer is mean and sexy at the same time, and it will be powered by a racing hybrid system with a turbocharged four-cylinder mounted behind the driver. No word on power output, but it will compete in the GT500 class, which restricts power output to 500 horsepower. Unlike the Lexus racecar, the Honda NSX Concept-GT will being competing this season starting with this weekend's race at the Suzuka Circuit before running the full 10-race 2014 season. Scroll down for the short press release.