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2022 Acura MDX named IIHS Top Safety Pick+

The 2022 Acura MDX passed the Insurance Institute for Highway Safety's crash prevention and testing program with flying colors, earning a Top Safety Pick+ designation.  Acura's three-row crossover was redesigned for the 2022 model year and rides on a brand new, future-proofed platform that will eventually underpin other models in the Honda/Acura families. It scored top marks across the board in the nonprofit's crash safety and accident avoidance tests, and thanks to the MDX's standard LED headlights, there's no asterisk on that result; it applies to each and every model of the 2022 MDX.  To get a Top Safety Pick+ nod this year, a vehicle must be rated "Good" in all crash tests, earn an "Advanced" or "Superior" rating in both collision avoidance tests (vehicle and pedestrian), and must receive at least an "Acceptable" rating for all of its headlight offerings. The MDX received the highest possible rating in each of those categories; it was also rated "Good+" for the ease of use of its LATCH child seat anchors.  Related video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

How I was reunited with my Acura TSX after 16 years

Back in 2006, I did a very unusual thing: I ordered an Acura. While ordering your car is always unusual in this country, doing so for an Acura (or Honda) is even stranger given how few combinations of color and options there are. The chances of finding what you want at a dealer are high. Despite the odds, though, I needed to order my 2006 Acura TSX with the combination of Arctic Blue paint, touchscreen navigation and, crucially, the six-speed manual transmission. Three months later, it was in the driveway. Fifteen months later, however, it was out of the driveway. I had just got my dream job as an automotive journalist and no longer needed to own a daily driver. The TSX would just be collecting dust and depreciation down in a garage, I hadn’t exactly grown attached to it after so little time, and it certainly didnÂ’t seem like a collectible car to hang onto for posterity. After months of trying to sell it (turns out all those dealers were on to something with their inventory builds), a nice young man named Chanc flew to Los Angeles with a check in hand. I took off my RIZ plates, he slid that manual transmission into first, and off my TSX went to its new home in Utah never to be heard or seen from again. Until Christmas Eve of last year. While enjoying an egg nog, I pulled out my phone to find I was tagged in the below Instagram post by someone named Tyson Hugie. It took me a second to process what I was seeing: somebody handing over keys to an Arctic Blue Acura TSX with a red bow on top. “Wait, what?” I exclaimed.           View this post on Instagram                       A post shared by Tyson Hugie (@tysonhugie)   “IÂ’m an Acura brand aficionado, some call me an addict,” Hugie explained to me on an episode of the Autoblog Podcast recorded in the TSX itself. ThatÂ’s putting it lightly, and itÂ’s an addiction thatÂ’s resulted in quite the following on Instagram and YouTube, where he documents his collection/projects. “IÂ’ve been a fan of Honda and Acura products since the late ‘90s. Whenever I come across a particularly rare model, it kind of stays with me a long time.” His collecting started back in 2011 after Acura threw a red-carpet party for him, and more notably, the Acura Legend he owned that rolled over 500,000 miles. It has since crested 585,400. Nearly 30 other Acuras and Hondas have come, gone and stayed alongside it in HugieÂ’s garage since then.