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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2025 Volvo EX30 First Drive Review: Little big time

BARCELONA, Spain — Priced from $36,245, including $1,295 for destination, the new EX30 is VolvoÂ’s least-expensive car. But make no mistake, thereÂ’s nothing cheap about this subcompact electric crossover. From its solid road manners to its clever use of interior textiles, this little cutie is comfortable, competent and bursting with charm. We'll get the EX30 in Single Motor Extended Range and Twin Motor Performance variants when it goes on sale in the U.S. early next year. Both models are powered by a 69-kilowatt-hour battery pack – 64 kWh of which is usable – that can be replenished at a maximum charging rate of 153 kW. Volvo says youÂ’ll only need 27 minutes to take the EX30 from a 10% to 80% state of charge, but thatÂ’s assuming the battery is properly preconditioned, the charger youÂ’re plugged into actually works correctly, the planets are all aligned, etc. The Single MotorÂ’s, um, single motor is mounted to the rear axle, producing 268 horsepower and 253 pound-feet of torque. ThisÂ’ll get the EX30 to 60 mph in a perfectly respectable 5.1 seconds, and Volvo estimates a 275-mile driving range for this configuration – though not if youÂ’re testing that aforementioned launch time on the regular, of course. The Twin Motor Performance has the same rear drive unit, but adds a second motor to the EX30Â’s front axle for a total output of 422 hp and 400 lb-ft of torque. ThatÂ’s a whole heck of a lot of power – even for a 4,140-pound crossover – and my goodness, does this EX30 scoot. Put the EX30 Twin Motor into its Performance AWD setting, stomp the throttle and youÂ’ll hit 60 mph in 3.4 seconds. That makes the EX30 VolvoÂ’s quickest accelerating production car ever. Nifty as that is, however, after a day of driving the EX30 on winding Spanish country roads and darting through traffic in BarcelonaÂ’s busy city center, I think the Single Motor is the way to go. Remember, even the pokiest EVs still feel quick thanks to instant electric torque, and at no point does the Single Motor EX30 ever feel like it canÂ’t get out of its own way. Beyond that, though, the EX30 Single Motor is simply more fun to drive. At 3,858 pounds, the rear-drive EX30 is 282 pounds lighter than the AWD version, and all that weight comes off the front end. This makes VolvoÂ’s tiny EV feel more playful and agile while cornering, especially with the well-weighted steering – not to mention the fun-to-handle squircle wheel.

Volvo to complete concept car trilogy in Geneva

Volvo went through some doldrums around the same time it was bought by Geely, but it proved that it was back when it unveiled the P1800-inpsired Concept Coupe last August at the Frankfurt Motor Show. It followed up with the sleek Concept XC Coupe crossover (pictured above) in Detroit that echoed the next-generation XC90. Now, the Swede is readying one more concept to bring the trilogy to an end, and act as the centerpiece of its display at the Geneva Motor Show in March.
There are no images of the new concept yet, not even a teaser, but Volvo says that like the other two, it's designed by Thomas Ingenlath and shares common design elements. Since it has already imagined a future coupe and crossover, maybe the concept is a sedan. Volvo has confirmed that it rides on the modular Scalable Product Architecture platform that is being used on multiple future production models and uses its new Drive-E four-cylinder engine family.
The Concept Coupe and Concept XC Coupe will be on display with the new concept in Geneva so that visitors can get a complete idea of Volvo's future. Hopefully, the company has finally righted the course and is ready to compete on the world stage again. Scroll down to read Volvo's few details about the new concept.