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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2022 Volvo C40 Recharge priced, goes on sale late 2021

Pricing for the 2022 Volvo C40 Recharge is out, and in consistent coupe crossover fashion, it’s a little more expensive than the traditionally-styled XC40 Recharge. The starting price is $59,845, including the $1,095 destination charge. ThatÂ’s $4,760 more than a base 2022 XC40 Recharge. ItÂ’ll be limited to just a single fully-loaded trim called “Ultimate” initially — there will be no additional options, Volvo says. Volvo lets you choose a lower “Plus” trim with the standard XC40 Recharge, but the cheaper starting price also carries less standard equipment. Sweetening the deal for C40 customers is an Electrify America partnership that starts all owners off with 250 kWh of complimentary charging. This comes with the regular XC40 Recharge, too, but it must be a 2022 model year vehicle. One should also take into account any federal or state tax incentives on offer when running the number — Volvo is still eligible for the full $7,500 federal tax credit, so your effective net price could be closer to $50,000 depending on your location. Unfortunately, EPA-rated electric range on a full charge was not included in this announcement. Volvo announced the C40 with a 260-mile range estimate, but the real EPA number will surely fall below that figure. The XC40 Recharge, which the C40 shares all of its vital parts with, is EPA-rated for 208 miles on a full charge. Deliveries are scheduled to start in the fourth quarter this year for folks who pre-ordered the C40 online in March. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Irv Gordon's Volvo P1800 has reached 3 million miles

While we were seated at our desks like good worker bees yesterday, Irv Gordon was continuing his assault on the record books. Gordon, if you recall, is the original owner of a red 1966 Volvo P1800 (owner and car shown above), and yesterday, Volvo says the coupe's odometer clocked its three-millionth mile. The miracle mile occurred on the Seward Highway in Alaska, one of only two states that Gordon had never visited.
It took the New York native more than 20 years to hit his first million miles in 1987 and another 15 years to achieve two million miles in 2002, but a road trip to Alaska will further cement his place in the record books as the car surpasses three million miles. Gordon has almost doubled the 1.69-million mile distance that helped him win a Guinness Book of World Records title for the most miles logged on an originally owned car, and this new momentous distance proves the durability of both man and machine. For more information on Gordon's feat, scroll down for a Volvo press release or check out a website set up to celebrate his latest milestone.