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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo XC90 Coasting Transmission Deep Dive | How, when and why of coasting

In our recent 2021 Volvo XC90 Recharge review, its turbocharged-supercharged-hybridized powertrain delivered impressive horsepower and fuel economy. But Volvo has one additional trick up its sleeve, propelling a car with power that's simpler, cheaper and all-natural: It's the power of momentum and gravity. I've always been halfway to a hypermiler. I'm not obsessive about it, but in city driving, I enjoy timing stoplight approaches to keep the wheels rolling and avoid the inertia of restarting from a stop. There's little point to needlessly racing and braking between red lights, wasting kinetic energy (and therefore fuel). So I tend to drive strategically instead, often catching up with the drivers who jackrabbit but get hung up at the lights. And, back when I owned a long line of vehicles with manual transmissions, I coasted. Coasting used to be slightly controversial. Some claimed it doesn't actually save gas, though my mileage calculations showed otherwise. Another school of thought insisted that removing engine braking from the equation, even momentarily, constitutes a dangerous loss of control. Of course, an experienced driver can slip a manual transmission back into gear in a flash when engine braking's actually needed. And one should always use some common sense and judgment about when and where to coast. I'm not talking about careening down a 15% grade into a school zone.  Anyway, those arguments became moot when automatic transmissions pretty much took over. (And no, never coast with a typical automatic transmission. Even if it weren't damaging to your type of automatic — but assume that it is — the risk of screwing up a nudge of the shifter from drive into neutral is too great.) XC90 Recharge 8 View 18 Photos But happily, some automakers in recent years have added a coasting feature to their automatics, with the aim of eking out more fuel efficiency. Volvo calls the feature on its Aisin eight-speed "Eco Coast." Some Mercedes, BMWs and others call it "sailing" or "gliding." The Hyundai Ioniq, Ford Mustang Mach-E and Polestar 2 are among EVs that allow you to cancel out all regeneration and freewheel downhill. And future cars such as the BMW iX are also being designed to do it. By building coasting into the clockworks, automakers have taken any traffic safety concerns out of the question, because the car will instantly switch you back into gear when needed.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.