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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2015 Volvo Inscription models get classy with an upgraded leather interior

If Volvo's recent spate of cool-looking concepts is any indication, the Swedish brand has some great new styling on the way. But it takes time for new vehicles to come to market. In the meantime, Volvo is livening up some of its interiors with an updated Inscription Package on the 2015 XC60 (pictured above) and S80 debuting at the 2014 New York Auto Show.
The Inscription models see mostly interior improvements with Sovereign Hide leather covering the seats and more leather for the instrument panels, seatbacks, center armrests and embroidered headrests. Inlaid wood acts as decorative trim, and there are plush, new floor mats. Exterior changes are limited to the choice of colors, namely Crystal White Pearl, Electric Silver and - exclusively for the S80 - Ember Black. The XC60 Inscription comes with 20-inch, ten-spoke wheels, and the S80 receives 19-inch versions.
The package's changes are fairly small, but it adds a certain amount of opulence to the models until the new Volvos are ready. Scroll down to read the full details about them.

2021 Volvo XC90 Recharge Road Test Review | I could've had a T8!

Second thoughts … sometimes even buyerÂ’s remorse. Nagging doubts can follow life's big decisions — and buying a car is a biggie. Was it the right choice? Or as the poet said: "You may find yourself behind the wheel of a large automobile / And you may ask yourself, 'Well, how did I get here?'" Two years ago, I bought a 2017 Volvo XC90 lease return with 11,000 miles on it. I hadnÂ’t expected to find an XC90 within my budget, but this one was attractively priced because it, A) was a T5, meaning turbo-only; B) had the base Momentum interior; and C) was a third-row delete, which was a turnoff to other car shoppers. Otherwise, it was heavily optioned and seemed like it would serve my family well and keep them safe. And it has. It has lots of room. It drives as well as any medium-large SUV can. The tough leatherette endures the abuse of dogs and kids and the dirt of outdoor activities. The legendary Volvo seats have comforted and supported us, even on a 750-mile day from California to Washington. We've routinely seen highway mileage go past 30 mpg. And the off-road mode was surefooted during last month's nationwide snowfall. The carÂ’s great. And yet, while at the Volvo dealership for complimentary service, sipping the waiting-room coffee and wandering the showroom, you see the cars you could have bought, had you spent more money — a turbo-and-supercharged T6, or the twin-charged-plus-plug-in-hybrid Recharge (previously known by the powertrain's name of T8). And with Volvo's elegant Inscription interiors. Would they have provided a better ownership experience than our secondhand lower-rung model? One doesnÂ’t often get a do-over to answer such questions. But a recent week in a 2021 Volvo XC90 Recharge provided a drive down the nicer road not taken. The differences between a 2017 T5 Momentum and the 2021 Recharge Inscription are many, and also few. They're basically the same car, same dimensions inside and out, same overall feel. Panoramic sunroof, same. Massive cargo hold, same — though because ours lacks the third row, it gains a large secret underfloor storage compartment. Both XC90s have roof rails, but the rails on the new car are flush-mounted versus the '17's raised rails (youÂ’d need different crossbar towers for each).