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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo introduces 2022 C40 Recharge crossover, announces all EV sales will be online-only

Volvo plans to become an electric car brand, with EVs making up half of sales by 2025, and all sales by 2030. Volvo has now also announced that as part of its electric future, it will move all vehicle sales to online-only, and will expand its customer services. The first car to be sold online-only will be the all-electric C40 Recharge, which the company showed off in a sneak peek during in the “Volvo Moment: Recharge” video above. The 2022 Volvo C40 Recharge is a fastback-style “crossover coupe” with an upright stance. It features a 78-kilowatt-hour battery providing 260 miles of range, according to Volvo. With electric motors front and rear, it'll do 0-62 miles per hour in 4.9 seconds. Volvo claims a 0-80% charge in 40 minutes. It will be VolvoÂ’s second car (after the XC40 Recharge) using the Google Android Automotive Operating System for its infotainment, much like that introduced on the Polestar 2. The C40 will also be completely leather-free, signaling a move away from leather for all Volvos in the future. To begin, the Volvo C40 Recharge is available for order online at Volvo Studios in New York, Milan and Tokyo. Volvo C40 Recharge View 35 Photos Along with sales going completely online, Volvo will expand its Care by Volvo program beyond vehicle subscriptions to offer a complete care package. Customers can enjoy greater convenience, with the package covering insurance, warranty, maintenance, roadside assistance and even home charging options. Volvo cars can still be custom ordered, but it will also offer a number of pre-configured packages for faster delivery of its vehicles to customers. Pricing will be pre-fixed, removing the need for haggling with a dealer and wondering if youÂ’re getting the best price for your vehicle. Dealers arenÂ’t being put out to pasture, though; Volvo says its retail partners “remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as selling, preparing, delivering and servicing cars.” Volvo intends to become fully climate neutral by 2040. To help with that, it will adopt some of the same practices as spinoff brand Polestar, by enacting full transparency in its supply chain, and using blockchain technology for sensitive raw materials like cobalt. Volvo will also perform on-the-ground audits to ensure everythingÂ’s on the up-and-up in its supply chain. Related Video: This content is hosted by a third party.

Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.