2005 Volvo S40 I Sedan 4-door 2.4l on 2040-cars

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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Junkyard Gem: 1983 Volvo 240 DL Sedan

The most iconic of all the Volvos — all the Swedish cars, for that matter — sold in the United States is and always will be the brick-shaped 200 series, which could be purchased new here from the 1975 model year all the way through 1993. Though it was an evolution of the earlier 140 series and looked nearly identical to its ancestor from any rear angle, the 240 (and, to a much lesser extent, 260) remains the most recognizable Volvo ever made. Because these cars were quite sturdy and inspired such devotion from their owners, plenty of them remain on the road to this dayÂ… and that means plenty of them wear out every year and end up taking that final tow-truck ride to the boneyard. Here's a bread-and-butter mid-1980s 244, with the sensible four-on-the-floor overdrive manual transmission and well-oxidized Richelieu Red paint, found in a self-service yard near Denver, Colorado. Prior to the 1980 model year, U.S.-market Volvo 200s were named according to a very logical system: the model name was a three-digit number, with the first digit indicating the car series, the second digit representing the number of engine cylinders, and the third digit showing the number of doors. Typically, the trim level would come after that. Just to confuse everyone, Volvo did away with everything but the trim levels when identifying these cars. Thus, this car would have been badged as a 244 DL during the 1975-1979 period, but for the first half of the 1980s it was called simply the Volvo DL. Of course, everyone who knows old Volvos today just calls this a 244, period. DL stood for Deluxe, so of course it was the cheapest trim level. The list price on this car started at $11,085, or about $31,090 in 2021 dollars. That was cheaper than a new BMW 320i ($13,290 or $37,275 now), but more expensive than more luxurious and powerful Japanese competitors such as the Datsun 810 Maxima by Nissan ($10,869 or $30,485 today) and Mazda 626 Luxury Sedan ($8,895 or $24,950 today). If you insisted on an automatic transmission in your '83 DL sedan, the price tag went up an additional 390 bucks, or about $1,094 now. This car has the base four-speed manual with the overdrive actuated by a switch on the shift knob. With 107 horsepower from this 2.3-liter straight-four engine, this car wasn't particularly quick. However, it weighed less than 3,000 pounds (despite its blocky appearance), so it got out of its own way well enough when equipped with a manual transmission.

Next-generation Volvo XC90 interior revealed

Volvo has officially kicked off the slow burn that will lead to the eventual unveiling of the next-generation XC90, in August. Its initial foray into the public eye will be with these, a series of 20 images of the new three-row SUVs interior, which is very, very Swedish (there are even the most adorable little Swedish flags on the seats).
In all, it looks like a positively sumptuous place to sit, with sharp looking woods and a crystal shifter, crafted by Orrefors Glassworks in Sweden. It's a clean, minimalist design that we imagine will age quite nicely.
Featured quite prominently - and the main part of the cabin that doesn't strike us as minimalist - is the very large touchscreen. Aligned in a portrait layout, which hasn't been done by too many automakers, it will be home to a new type of infotainment system that will make its debut in Volvo's flagship SUV. It also looks like we can expect digital gauges when the XC90 finally arrives.