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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo recalls handful of vehicles for risk of false alarm

Volvo’s latest tech updates have made its vehicles easier to live with and safer, but as with any significant change, there are bumps in the road. The automaker recently recalled a handful of 2023 model-year vehicles for an issue that could cause false warning lights in the gauge cluster. The recall covers the Volvo S60, V60, XC60, XC90, and C40, with build dates that range from late 2022 to March 2023, depending on the model. An issue with the Telematics Connectivity Antenna Module (TCAM) could falsely trigger an error related to communications between the infotainment head unit. The driver receives an “e-call service required” message in the gauge cluster, but the system will continue to operate normally with the error. Though thereÂ’s no real problem or immediate danger when this happens, the false message can obscure a legitimate problem. The e-call feature is part of VolvoÂ’s onboard safety equipment that communicates information after a crash or other incident, so itÂ’s important to know when itÂ’s functioning correctly. There has been only one report of this problem in the U.S., and the recall only involves 329 vehicles. Thankfully for the affected owners, the fix is a simple software update to change the TCAMÂ’s logic. The update is ready to go, and dealers have been notified. The NHTSA said owners would be notified by mail in mid-May, but if your Volvo is acting up, itÂ’s a good idea to call the dealer when you notice. This is the third recall for several 2023 Volvos since last October. All three have involved software issues. The first involves a loss of drive power due to an error in the software that prevented the combustion engine from starting when the vehiclesÂ’ plug-in hybrid batteries were depleted. The second happened in January and related to diagnostic errors in the braking control module that could cause the electronic stability control, antilock brakes, and traction control to malfunction. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Volvo Ownership Safety

Scratch that new crossover, Volvo teases ad campaign for XC60

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.
Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.
But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."