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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

VW redoes A-ha's 'Take On Me' music video

Volkswagen has been responsible for its fair share of witty, clever commercials. "Tiny Vader" might be the most popular, but somehow, we think this newest spot will find a big audience. VW delivers not so much a cover, but a reimagining, of 1980s Norwegian pop band A-ha's famous music video for "Take On Me."
The original opens with an animated motorcycle race, which is revealed to be part of a comic book. VW's version replaces the motorcycle with a Passat, which strikes us as an oddly sober choice when there are cars like the GTI and Beetle in VW's portfolio. But never mind that - take a look down below for the entire 46-second spot. For reference, we've also included the original music video. And if you aren't a fan of the musical stylings of A-ha, just think, VW's choice of 1980s music could have been much worse.

VW V-Charge is clever automated EV parking, charging tech

Automated parking is another niche that Volkswagen wants to rule, so the German carmaker has teamed up with five technology partners to develop its V-Charge system. In short, V-Charge allows an owner to use a smartphone app to send his car to find a parking space and return when requested. If it's an electric car, it will search for an open inductive charging spot, and when fully charged it won't squat over the charger, but will move to find a conventional parking spot. Valet Charge uses four wide-angle cameras, three stereo cameras, 12 ultrasonic sensors, and car-to-infrastructure protocols to avoid obstacles as it finds its way around, including areas like parking garages where GPS won't work. VW says it's been careful to use off-the-shelf sensors and technologies that are already installed in current cars, since it has an eye on near-term implementation of V-Charge. It's impossible to know what "near-term" means, but the sooner we can avoid the valet and trust our car to fetch a spot and come back to us like a faithful pet, the better. The video above shows it at work, the press release below has all the details. 'V-Charge': Volkswagen pushes development of automated parking and charging of electric vehicles - Parking spaces driven to fully automatically - Electric vehicles charged automatically - V-Charge places only minor demands on car park infrastructure - Intelligent form of valet parking Volkswagen aspires to holding the leading position in the field of automated parking. A look into the near future of automated parking is given by 'V-Charge', an EU research project, in which six national and international partners are jointly developing new technologies. Its focus is on automating the search for a parking space and on the charging of electric vehicles. The best part about it is that the vehicle not only automatically looks for an empty parking space, but that it finds an empty space with charging infrastructure and inductively charges its battery. Once the charging process is finished, it automatically frees up the charging bay for another electric vehicle and looks for a conventional parking space. 'V-Charge' stands for Valet Charge and is pointing the way to the future of automated parking. Wolfsburg, 14 July 2015 - In the USA especially, convenient valet parking is a big hit: you pull up in your car right outside your destination, valet service personnel park it for you and have it brought around again as and when you need it.