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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW Tiguan grows up, gets bigger

The compact crossover segment continues to do huge business around the world, and Volkswagen is showing just how important the niche is by debuting four versions of the all-new, second-generation Tiguan at the Frankfurt Motor Show. Now riding on VW's MQB platform, the latest version has had a growth spurt, but it has also shed 110 pounds in the process. The first of them will hit the international market in April 2016. While the design is still definitively a VW, the latest Tiguan looks more aggressive and expands to 2.4-inches longer, 1.2-inches wider, 1.3-inches lower. There's also three more inches of wheelbase than the outgoing generation. At the front, the grille stretches all the way across and connects with the headlights to visually widen the look even more. In profile and at the rear, things are now a bit more angular, but the changes give the model a more chiseled style. In Fall 2016, VW will debut an even longer wheelbase body for the Tiguan. According to the company, this version will be aimed directly at customers in the US and China that prefer larger vehicles. The added inches outside translate to more room for passengers and cargo inside. Even with the seats up, there's an extra 1.8 cubic feet for stuff in the back, and those sitting in the rear get 1.1 inches more knee room. As an added amenity, buyers can option a 12.3-inch Active Info display digital instrument panel. Europeans gets a choice of eight engines: four fueled by gasoline and four by diesel. They range in power from 123 to 237 horsepower. Expect far fewer options when the Tiguan eventually arrives on these shores. Both front-wheel drive and 4Motion are available, too. In addition to having standard, 4Motion, and R-Line variants on display in Frankfurt, VW also has the Tiguan GTE plug-in hybrid concept at the show. It combines a 1.4-liter TSI engine and an electric motor mounted to the six-speed DSG to offer a total system output of 215 hp. The 13 kWh lithium-ion battery also lets the PHEV cover 31 miles on electric power and get an estimated 124 miles per gallon on the European cycle. That's not too bad, but the roof also features solar cells that VW claims can add another 621 miles of driving range per year under ideal conditions.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.