2014 Volkswagen Jetta S on 2040-cars

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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

VW reveals updated 2016 Jetta GLI [UPDATE]

UPDATE: Volkswagen has updated its press release regarding the EA888 four-cylinder engine. Originally, it was described as the same engine as the GTI. This is not strictly the case, though. While both the GTI and GLI use the EA888 engine, the GLI's engine does not get variable valve lift. Our story has been edited to reflect this. The Volkswagen GTI's slightly more mature and conservative fraternal twin, the Jetta GLI, is getting updated for 2016 in a big way. Chief among the changes is the GLI's new engine. It's an EA888 2.0-liter, turbocharged four-cylinder, like the engine we've so thoroughly enjoyed in Autoblog's long-term GTI, although it does without variable valve lift, according to Volkswagen. It's still rated at 210 horsepower, though. Volkswagen also made some minor visual tweaks, including 18-inch "Mallory" wheels, a new front fascia, and a rear bumper that includes a diffuser and two chromed exhaust tips. There's also a new standard safety feature being offered for 2016 in the form of the Automatic Post-Collision Braking system. This is not, as we initially thought, a collision mitigation braking system, though. Basically, it only kicks in after the airbag sensors detect a crash, at which point APCB clamps down on the brakes in a bid to minimize the severity of the accident. Check out VW's full press release on the 2016 Jetta GLI, and the head up top for a look at the visual changes for this year. VOLKSWAGEN REVEALS THE 2016 JETTA GLI Jun 10, 2015 The performance version of Volkswagen's best-selling car offers new features and a sporty new look for the 2016 model year Herndon, VA — Today, Volkswagen of America unveiled the 2016 Jetta GLI, the sedan equivalent of the Golf GTI. Equipped with a specially tuned sport suspension and the same 210-horsepower, 2.0-literTSI® turbocharged and direct-injection EA888 four-cylinder engine as the Golf GTI, the GLI offers a compelling blend of value, performance and practicality. For 2016, the GLI gets a bold new look highlighted by an aggressive front fascia that incorporates a honeycomb grille and foglights, along with a new rear bumper design that has a diffuser and a pair of chrome-tipped exhausts. All 2016 Jetta GLI models have 18-inch Mallory design aluminum-alloy wheels, shod with standard all-season tires or optional summer performance tires. Inside, 2016 GLI models benefit from the new MIB 2 infotainment system that incorporates the full suite of USB and Car-Net connectivity.

Rising aluminum costs cut into Ford's profit

When Ford reports fourth-quarter results on Wednesday afternoon, it is expected to fret that rising metals costs have cut into profits, even as rivals say they have the problem under control. Aluminum prices have risen 20 percent in the last year and nearly 11 percent since Dec. 11. Steel prices have risen just over 9 percent in the last year. Ford uses more aluminum in its vehicles than its rivals. Aluminum is lighter but far more expensive than steel, closing at $2,229 per tonne on Tuesday. U.S. steel futures closed at $677 per ton (0.91 metric tonnes). Republican U.S. President Donald Trump's administration is weighing whether to impose tariffs on imported steel and aluminum, which could push prices even higher. Ford gave a disappointing earnings estimate for 2017 and 2018 last week, saying the higher costs for steel, aluminum and other metals, as well as currency volatility, could cost the company $1.6 billion in 2018. Ford shares took a dive after the announcement. Ford Chief Financial Officer Bob Shanks told analysts at a conference in Detroit last week that while the company benefited from low commodity prices in 2016, rising steel prices were now the main cause of higher costs, followed by aluminum. Shanks said the automaker at times relies on foreign currencies as a "natural hedge" for some commodities but those are now going in the opposite direction, so they are not working. A Ford spokesman added that the automaker also uses a mix of contracts, hedges and indexed buying. Industry analysts point to the spike in aluminum versus steel prices as a plausible reason for Ford's problems, especially since it uses far more of the expensive metal than other major automakers. "When you look at Ford in the context of the other automakers, aluminum drives a lot of their volume and I think that is the cause" of their rising costs, said Jeff Schuster, senior vice president of forecasting at auto consultancy LMC Automotive. Other major automakers say rising commodity costs are not much of a problem. At last week's Detroit auto show, Fiat Chrysler Automobiles NV's Chief Executive Officer Sergio Marchionne reiterated its earnings guidance for 2018 and held forth on a number of topics, but did not mention metals prices. General Motors Co gave a well-received profit outlook last week and did not mention the subject. "We view changes in raw material costs as something that is manageable," a GM spokesman said in an email.