2011 Volkswagen Tdi W/nav on 2040-cars

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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Mueller named Audi boss, too

Matthias Muller, chairman of the board for the Volkswagen Group, has officially taken the role of chairman of the supervisory board for subsidiary Audi. Muller takes over the role from the disgraced Martin Winterkorn. This appointment should come as a shock to no one, and not just because we told you about it last week. Since Audi is part of the Volkswagen Group, which Muller leads, he's effectively been the head of the subsidiary brand since his appointment in late September. This news simply formalizes his positioning at the Ingolstadt-based company. This, of course, is not Muller's first go-around at Audi. He previously served as Head of Product Management Audi (along with Lamborghini and Seat), before taking the lead on product planning at the entire VW Group. Check out the official press release from VAG. MATTHIAS MULLER BECOMES CHAIRMAN OF THE AUDI SUPERVISORY BOARD Ingolstadt/Neckarsulm, December 7, 2015 – The Chairman of the Board of Management of Volkswagen AG, Matthias Muller, has joined the Supervisory Board of AUDI AG and becomes its Chairman with immediate effect. Berthold Huber will continue to be Deputy Chairman. Furthermore, the two vacant seats for members representing the shareholders will be newly occupied by Julia Kuhn Piech and Josef Ahorner. Matthias Muller has been a member of the Board of Management of Volkswagen AG since March 1, 2015 and its Chairman since September 25, 2015. After completing high school in Ingolstadt, he did a toolmaker's apprenticeship at Audi. He then studied informatics at the Munich University of Applied Sciences. After graduating in informatics, Muller continued his career at Audi in 1978, progressing to become the Head of Product Management for the Audi, Lamborghini and SEAT brands. From 2007 onwards, Muller was Head of Product Management for the Volkswagen Group and the VW brand as well as Executive Vice President of the Volkswagen Group. From 2010 until September 2015, Matthias Muller was Chairman of the Board of Management of Dr. Ing. h.c. F. Porsche AG. Josef Ahorner (55) is the chairman of the supervisory board and main shareholder of Emarsys AG, and was a member of the shareholder committee of Salzburger Porsche Holding from 1996 until 2008. Julia Kuhn-Piech (34) is a real estate manager and a member of the supervisory boards of MAN SE and the Truck & Bus division of MAN AG.

Recharge Wrap-up: VW consumption down 24%, BAIC opens EV R&D in CA

The Biofuel Infrastructure Partnership will provide grant funding to 21 states to help improve consumers' access to renewable fuels. Tom Vilsack, Secretary of the US Department of Agriculture announced the funding, which will help retailers purchase and install the equipment necessary to dispense fuels like E85 and other higher ethanol blends. Groups such as the American Coalition for Ethanol, Growth Energy, Prime the Pump, and the Renewable Fuels Association came forward to applaud the announcement. "This assistance in building out retail infrastructure is not only good for the American farmer but it is also great for the American motorist who will now have more opportunities to buy higher octane fuel at a lower cost," says Prime the Pump Chairman Ray Defenbaugh. Read more from Domestic Fuel. Volkswagen has reduced resource consumption of its vehicle production by 24.3 percent since 2011. As part of its "Think Blue. Factory." program, the automaker has implemented a series of environmental efforts (a number VW puts at 3,400 measures) at its factories worldwide. Examples include optimizing shut-down schedules, reducing solvent emissions, energy recovery programs, and recycling paper, plastic, and water. Read more at Green Car Congress. BAIC has opened an electric vehicle research and development center in California's Silicon Valley. The Chinese automaker's first overseas R&D facility, it opened under BAIC's subsidiary, Beijing Electric Vehicle Co. (BJEV), and is affiliated with the Beijing New Engineering Research Institute. The center will be responsible for the research and development of three to four new models per year, as BJEV intends to bring a complete lineup of EVs to market. BJEV also plans to open an R&D center in Europe. Read more at Green Car Congress or from BAIC. Co-CEO of Zap and CEO of Jonway Autos, Wang "Alex" Gang is providing $10 million in funding to the two companies in order to meet electric minivan orders. Zap/Jonway have taken down payments from Dongfeng to supply 11,000 of the EVs by the Chinese New Year (February 8) of 2016. The equity investment from Wang allows Zap/Jonway to ramp up production to meet this deadline, with a target of 1,000 EVs per month by year's end. Read more in the press release below. CEO Funds $10 million To Support ZAP and Jonway Auto in Delivering 11,000 EV minivan Orders SANTA ROSA, Calif., Sept.