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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2019 VW Jetta vs. 2019 Honda Civic vs. 2019 Kia Forte: How they compare

The 2018 Detroit Auto Show was dominated by trucks, but there were also two all-new and completely redesigned compact sedans introduced: the 2019 VW Jetta and the 2019 Kia Forte. Follow their respective links to read our first driving impressions of each, but in short, both compacts are better positioned to steal potential customers away from the segment-leading 2019 Honda Civic, which itself was updated for 2019. Besides taking a look their specs and photos, I had the chance to go between them all here in Detroit, crawl around their interiors, sit in the backseats and figure out which of these not-especially-compacts, which all grew with their latest redesigns might have a practicality advantage. We also have full specifications on each model, which are laid out in the handy chart below. Exterior design There's honestly a little bit of the previous-generation Jetta visible in the 2019 Forte profile — especially around the doors and greenhouse. The Jetta, meanwhile, has the same sort of radically swept-back roofline as the Civic that's become all the rage throughout the automotive industry. The 2019 Jetta is also a little more visually interesting than the car it replaced, though neither the Jetta nor the Forte were as radically transformed as the Civic was two years ago. Alright, let's go to the slideshows. View 20 Photos 2019 Kia Forte View 61 Photos View 28 Photos Engines and transmissions The 2019 Jetta, 2019 Forte and 2019 Civic have considerably different powertrain options, with additional choices possible once the VW and Kia go deeper into their lifespans. Both the Forte and Civic rely on naturally aspirated four-cylinder engines in base specification, with the Civic's 2.0-liter engine making more power and a smidgen more torque than the Kia's. The Jetta goes the turbocharged small-displacement route with its 1.4-liter engine. It makes the same power as the Forte, but smacks down both in the torque department. It makes roughly 50 more pound-feet of twist than both naturally aspirated engines. The Honda Civic is the only one to offer an optional engine, which follows in the footsteps of the Jetta as a turbocharged 1.5-liter four-cylinder. Its 174 horsepower is ahead of the others by nearly 40 ponies. However, its 162 pound-feet of torque still falls short of the Jetta. Impressively, all three sedans still offer a manual transmission option, and all of them are six-speed units.

VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,