1974 Volkswagen Beetle - Classic on 2040-cars

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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

At least 30 VW managers knew of emissions cheat

You know how the Volkswagen diesel scandal is very, very, very bad? Well, if a report from Germany's Der Spiegel is true, it's about to get a lot worse. Throughout the entire affair, VW has maintained that it was a small, isolated group behind the so-called defeat devices. Der Spiegel, though, claims that at least 30 managers knew what was going on and that dozens will be suspended for their role in the scandal. The story cites both an external probe ordered by VW and conducted by US law firm Jones Day as well as the company's own preliminary findings. This report flies directly in the face of what Volkswagen of America CEO Michael Horn, shown above, said in his sworn testimony to congress last week. Horn straight up said that the scandal "was something individuals did," blaming a sort of rogue group of software engineers (although he also acknowledged such an argument was hard to swallow). If it's proven that he was among the 30 employees involved, or he can be otherwise connected, the embattled exec could be in big trouble. According to the Der Speigel story, a VW spokesperson said, "The number is without foundation." Der Spiegel also cited a VW engineer, who said that any diesel engine, like the EA188, EA189, and EA288, that could get by without pricey emissions controls should "have [made] any engine developers leery." We should expect additional information on VW's internal response to the scandal later this week, when Group CEO Matthias Mueller addresses management.